Short Description:
The goal of this textbook is not to make you an expert. True expertise in any field is a years-long endeavor. Here I will survey some of the basic topics of chemistry. This survey should give you enough knowledge to appreciate the impact of chemistry in everyday life and, if necessary, prepare you for additional instruction in chemistry.

Long Description:
The goal of this textbook is not to make you an expert. True expertise in any field is a years-long endeavor. Here I will survey some of the basic topics of chemistry. This survey should give you enough knowledge to appreciate the impact of chemistry in everyday life and, if necessary, prepare you for additional instruction in chemistry. Throughout each chapter, I present two features that reinforce the theme of the textbook—that chemistry is all around you. The first is a feature titled, appropriately, “Chemistry Is Everywhere.” Chemistry Is Everywhere” focuses on the personal hygiene products that you may use every morning: toothpaste, soap, and shampoo, among others. These products are chemicals, aren’t they? Ever wonder about the chemical reactions that they undergo to give you clean and healthy teeth or shiny hair? I will explore some of these chemical reactions in future chapters. But this feature makes it clear that chemistry is, indeed, everywhere. The other feature focuses on chemistry that you likely indulge in every day: eating and drinking. In the “Food and Drink App,” I discuss how the chemistry of the chapter applies to things that you eat and drink every day. Carbonated beverages depend on the behavior of gases, foods contain acids and bases, and we actually eat certain rocks. (Can you guess which rocks without looking ahead?) Cooking, eating, drinking, and metabolism—we are involved with all these chemical processes all the time. These two features allow us to see the things we interact with every day in a new light—as chemistry.

Word Count: 179946

ISBN: 978-1-77420-003-2

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Introductory Statistics follows scope and sequence requirements of a one-semester introduction to statistics course and is geared toward students majoring in fields other than math or engineering. The text assumes some knowledge of intermediate algebra and focuses on statistics application over theory. Introductory Statistics includes innovative practical applications that make the text relevant and accessible, as well as collaborative exercises, technology integration problems, and statistics labs.

In many introductory level courses today, teachers are challenged with the task of fitting in all of the core concepts of the course in a limited period of time. The Introductory Statistics teacher is no stranger to this challenge. To add to the difficulty, many textbooks contain an overabundance of material, which not only results in the need for further streamlining, but also in intimidated students. Shafer and Zhang wrote Introductory Statistics by using their vast teaching experience to present a complete look at introductory statistics topics while keeping in mind a realistic expectation with respect to course duration and students' maturity level.

We hope readers will take away three ideas from this book in addition to forming a foundation of statistical thinking and methods.

(1) Statistics is an applied field with a wide range of practical applications.

(2) You don't have to be a math guru to learn from interesting, real data.

(3) Data are messy, and statistical tools are imperfect. However, when you understand the strengths and weaknesses of these tools, you can use them to learn interesting things about the world.

This book is intended as an open educational resource for beginning journalism students. It contains information on such topics as the First Amendment, 5 Ws (and H), the inverted pyramid, headlines and subheads, AP and in-house style, writing and editing exercises, and guidance on strategies for covering various stories and/or events. This book essentially replicates the structure of the author’s journalism classes, which are writing-intensive classes. As such, it focuses upon helping student writers begin working on reasonably serious, campus-level journalism assignments as quickly and effectively as possible. The goal is to submit stories, photos, and occasionally video to a university newspaper for publication, all the while following professional standards related to accuracy, clarity, grammar, and AP style.

Short Description:
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

Long Description:
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field – baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

While this is a textbook, it is not meant to read like a traditional textbook, especially on a topic that is rooted in digital to an audience who, let’s be honest, doesn’t really like to read. No shade. I too would rather watch a YouTube video on how to fix a problem with my laptop than read the manual.

Like many of my Generation X peers, I began using forums and chat rooms in the early 1990’s and have watched social networks come and go (AOL and Yahoo chat rooms, Friendster, Myspace) – To those not inclined to spend countless hours online over the past couple of decades, it may seem as if things change too often.

For others, particularly those born into the technology, aka digital natives, social networks as with most technology, are second nature to you, but not having work experience may leave you perplexed as to what your boss/ client / customers really want from you as a social media manager.

If you fall within either one of these audiences, this book is for you. I will do my best to help you sort out a basic understanding of the why of social media as a marketing tool for business, for personal brand building, and perhaps more importantly, where to find supporting information and research to help you design, monitor, test, and re-define a social media marketing strategy.

If you are utilizing this book as an instructor or are considering using this book as an instructor, first of all, Thank you very much! Here, you will find the instruction plan and a practical way of teaching students how the principles of marketing work. We will also explore the principles for each prominent social website. Also, the exercises with every chapter will give students a better chance at understanding these concepts as well.

To sum it up, the target audience for the book is a person who is interested in social media marketing for brand building.

Word Count: 23734

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"An Intuitive, Interactive Introduction to Biostatistics" is an introductory statistics textbook oriented towards towards undergraduate students in the health sciences. While covering the breadth of material typically presented in a first semester statistics course, including introductions to probability and distributions, study design, CLT, hypothesis testing, and inference, IIIB distinguishes itself with its focus on cultivating student intuition through the use of guided questions and interactive simulation-based applets. Written in R, this open-source text has been created with customizability in mind, offering instructors maximal flexibility in arranging and modifying the content.

Inventory Analytics provides a comprehensive and accessible introduction to the theory and practice of inventory control – a significant research area central to supply chain planning. The book outlines the foundations of inventory systems and surveys prescriptive analytics models for deterministic inventory control. It further discusses predictive analytics techniques for demand forecasting in inventory control and also examines prescriptive analytics models for stochastic inventory control.

In addition to original material this book is an adaptation of Introduction to Speech Communication authored by Sarah E. Hollingsworth, Kathryn Weinland, Sasha Hanrahan, and Mary Walker with a CC BY-NC-SA license. Introduction to Speech Communication includes original work as well as adapted and remixed material from Exploring Public Speaking: 4th Edition licensed CC BY-NC-SA, Stand Up, Speak Out licensed CC BY-NC-SA, and Fundamentals of Public Speaking licensed CC BY.

Study and application of basic principles of effective extemporaneous speaking, including audience analysis and adaptation, topic selection, research, organization, and presentation skills.
Chapter 1: Why Public Speaking Matters Today
Chapter 2: Building Confidence
Chapter 3: Audience Analysis
Chapter 4: The Importance of Listening
Chapter 5: Ethics
Chapter 6: Researching Your Speech
Chapter 7: Supporting Ideas and Building Arguments
Chapter 8: Organizing and Outlining
Chapter 9: Delivery
Chapter 10: Introductions and Conclusions
Chapter 11: Language
Chapter 12: Presentation Aids
Chapter 13 Informative Speaking
Chapter 14: Persuasive Speaking
Chapter 15: Special Occasion Speaking
Chapter 16: Online Public Speaking

“It’s All Greek to Me!” has everything—entertaining stories, academic articles in a variety of disciplines, vocabulary crossover in literary and academic readings, connections to local, American, and Western culture, and plenty of chances for critical thinking for advanced students of English as a Second Language (ESL). All readings are authentic with minimal adaptation from a variety of sources.

This textbook also gives help for advanced level grammar and writing issues, using outside sources, and reading and vocabulary strategies.

We have designed this third edition of Java, Java, Java to be suitable for a typical Introduction to Computer Science (CS1) course or for a slightly more advanced Java as a Second Language course. This edition retains the “objects first” approach to programming and problem solving that was characteristic of the first two editions. Throughout the text we emphasize careful coverage of Java language features, introductory programming concepts, and object-oriented design principles.

This book is Part I of a two-part set that introduces the Java programminglanguage. The text assumes the student will be using the BlueJ developmentenvironment and provides some introductory BlueJ material. Our experiencehas been that BlueJ is easy to learn and provides a good programmingenvironment for the beginner programmer.

This book is Part II of a two-part set that introduces the Java programming language. The text assumes the student will be using the BlueJ development environment and provides some introductory BlueJ material. Our experience has been that BlueJ is easy to learn and provides a good programming environment for the beginner programmer.

These are lecture notes for cs427 at Oregon State University, an introductory course in cryptography at the advanced undergraduate level. By reading and studying these notes, you should expect to learn how to:

*State and interpret the standard formal definitions for the most common cryptographic security properties (privacy and authentication).
*Formally prove security properties of sound cryptographic constructions, and break the security of unsound ones.
*Choose the appropriate cryptographic primitive for a task (block ciphers, hash functions, MACs, public-key encryption, etc.) while avoiding common pitfalls.
*Along the way, you will also learn how the most common cryptographic constructions work.

The Kansas State University Human Nutrition (FNDH 400) Flexbook is a textbook for students taking Kansas State University FNDH 400 course.FNDH 400 is a 3-hour, intermediate-level, human nutrition course at Kansas State University take primarily by sophomores and juniors because it has prerequisites of a college biology and chemistry courses.

Green chemistry, in addition to being a science, it is also a philosophy and nearly a religion. Attendance at American Chemical Society Green Chemistry & Engineering Conferences will instill such an ideal into any attendant because of the nearly universal appeal and possibilities in this novel approach to radicalizing the business of doing science and engineering.

Diverse Perspectives

Short Description:
This book is intended for readers who have never studied the Middle East, or experts who may wish to fill gaps in their knowledge of the region from other disciplines. Whether for establishing or deepening one’s knowledge of the region, these fundamentals are important to know. The languages, cultural, religious and sectarian communities of the region, and selected turning points and influential people in history are starting points for gaining an understanding of the diverse contexts of the region.

Long Description:
This book is intended for readers who have never studied the Middle East, or experts who may wish to fill gaps in their knowledge of the region from other disciplines. Whether for establishing or deepening one’s knowledge of the region, these fundamentals are important to know. The languages, cultural, religious and sectarian communities of the region, and selected turning points and influential people in history are starting points for gaining an understanding of the diverse contexts of the region. It is based on introductory and graduate courses on the contemporary Middle East, which the Center’s director, Dr. Alam Payind, has been teaching for the past 30 years. The book’s co-author, Melinda McClimans, has taught these and other courses with him, as well as her own, for the past 15 years. The material is intended engage with diverse – even conflicting – cultural and historical perspectives, and ways of perceiving both Middle Eastern and world history from perspectives within the region. It is not intended to reinforce a monolithic or matter-of-fact perception of the region. For this and many other reasons, images are an important aspect of the knowledge presented. Each chapter starts with links to its image galleries, along with other visual aids and key elements.

Word Count: 28082

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Knowing Home attempts to capture the creative vision of Indigenous scientific knowledge and technology that is derived from an ecology of a home place. The traditional wisdom component of Indigenous Science—the values and ways of decision-making—assists humans in their relationship with each other, the land and water, and all of creation. Indigenous perspectives have the potential to give insight and guidance to the kind of environmental ethics and deep understanding that we must gain as we attempt to solve the increasingly complex problems of the 21st century.

Short Description:
Knowledge for Humans is a textbook aimed at introducing students to fundamental questions about knowledge and skepticism. Many topics often covered in epistemology textbooks are also covered here, such as radical Cartesian skepticism, phenomenalism, externalism, and naturalism. But the text also covers useful topics that are not usually included, such as the social conditions for knowledge, common fallacies, Bayesianism, the internet, conspiracy theories, and how we should go about arguing with one another. It’s written in an easy-going style with clear examples and funny diagrams.

Long Description:
Knowledge for Humans is a textbook aimed at introducing students to fundamental questions about knowledge and skepticism. Many topics often covered in epistemology textbooks are also covered here, such as radical Cartesian skepticism, phenomenalism, externalism, and naturalism. But the text also covers useful topics that are not usually included, such as the social conditions for knowledge, common fallacies, Bayesianism, the internet, conspiracy theories, and how we should go about arguing with one another. It’s written in an easy-going style with clear examples and funny diagrams.

Word Count: 42952

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