This project is a fun way for students to think about the four elements of the marketing mix through research of a product/service and breaking it down to examine each element.

Traditional marketing strategies can also help you with your own small business SEO efforts.Below are the top 6 traditional marketing strategies that can also help your SEO strategy.

This assignment is about exploring alternative ways of sharing goods and services and understanding the benefits, drawbacks, and implications of these methods. Students are asked to choose one of seven non-market distribution methods, such as majority rule, contests, force, first-come/first-served, sharing equally, lottery, and personal characteristics, and observe how it is implemented in real-life scenarios. They need to explain the distribution method, who benefits from it, who is excluded, and the advantages and disadvantages of using it. Students also have to find a real-life example of the chosen non-market distribution method, describe how it is used, and assess its fairness and efficiency. Lastly, they are required to include a citation and ensure their submission is no less than 180 words and comprises a list of cited works. The goal of the assignment is to better understand how goods and services are distributed and how these methods affect different groups of people.

Economists can’t agree on whether investors and markets are rational and efficient, as modern financial theory assumes, or irrational and inefficient, as behavioral economists believe. Drawing on psychology, evolutionary biology, neuroscience, artificial intelligence, and other fields, Prof. Lo cuts through the debate in this course with a new framework—the Adaptive Markets Hypothesis—in which rationality and irrationality coexist.
Topics:

Introduction and Financial Orthodoxy
Rejecting the Random Walk and Efficient Markets
Behavioral Biases and Psychology
The Neuroscience of Decision-Making
Evolution and the Origin of Behavior
The Adaptive Markets Hypothesis
Hedge Funds: The Galapagos Islands of Finance
Applications of Adaptive Markets
The Financial Crisis
Ethics and Adaptive Markets
The Finance of the Future and the Future of Finance

As part of the Open Learning Library (OLL), this course is free to use. You have the option to sign up and enroll if you want to track your progress, or you can view and use all the materials without enrolling. Resources on OLL allow learners to learn at their own pace while receiving immediate feedback through interactive content and exercises.

Students will create an advertisement promoting their chosen form of advertising, including advantages and disadvantages of their form of advertising. These should then be presented to the class to teach the class about their form.

Integrated Marketing Communications (IMC) remain an integral component of marketing. Therefore, understanding how companies effectively communicate and interact with customers (including potential customers) creates the foundation you (student) need to have a firm understanding of how marketing communication manifest in practice which is key to the development of effective marketing skills. Such an understanding will help you succeed in your marketing career. Henceforth, this course is designed to help you start your journey towards your desired entry into marketing careers.

Next generation sensors and a potential new ecosystem for marketing and advertising in augmented and virtual reality

Short Description:
Marketing is a competitive field that demands continuous improvement in the delivery of persuasive messaging to target audiences. The most recent successes in finding competitive advantage is achieved by professional marketers through technology. In this report, we will consider how Virtual Reality and Augmented Reality (AR/VR) will impact the marketing profession. We will review our research into the background of AR/VR, the sensor technologies that enable these advances, a review of the available hardware types, their positioning in the marketplace, and their use cases. We will then review current best practices in digital marketing as shared by key presenters at the 2017 University of New Hampshire Digital Marketing Conference. This will be the basis of a discussion about how AR/VR might embrace these current practices, cannibalize them, or depart from them to establish completely new methods. The new ecosystem driven by advances in VR and AR technology make a powerful new tool available to engage with their audiences at a new intense emotional and psychological level. We will discuss AR/VR’s evolving uses in entertainment, therapy, training and pornography. A review of risks is included. We conclude with analysis and projections for future use cases in social media, business practices, education, and for opportunities that may accrue to marketers because of AR/VR.

Long Description:
It’s 2017 and we stand upon the brink of another evolution in digital media. Since the first Turing architecture machine was invented to break codes in WWII, the ongoing technology evolution has led to a state of nearly ubiquitous computing, most recognizable in the form of modern smart phones. Stemming from the concurrent development in computing hardware and information processing, governments, businesses, and individuals created new marketplaces. These technologies established the ecosystem for the Internet and World Wide Web. Marketers and traditional marketing models adapted quickly to this ecosystem to the extent that digital marketing now dominates a typical marketing mix.

New technology innovations, known as Virtual Reality (VR) and Augmented Reality (AR), are developing at a rapid pace. The unique properties of fully immersive VR and situationally aware AR have great potential value to marketers seeking to engage and persuade consumers with impactful messaging. Marketers are starting to work with VR and AR as part of their toolbox for messaging. Its potential impact on existing marketing practices may turn out to be similar to what we have seen in the transition to digital marketing. In this report, we will describe AR/VR hardware technology and how it may enable new ecosystems to develop for marketing and advertising.

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This course provides a general survey of the functional and interdependent areas of business management, marketing, accounting and finance, and management information systems. The course includes business trends, operation and management of a business, ethical challenges, environmental responsibility, change, global perspectives, and the dynamic roles of management and staff. Additionally, the course incorporates aspects of team interaction and continuous process improvement. You are provided with the opportunity to explore the Internet and information technology relating to business operations.

Course Outcomes:
1. Define commonly used business and economics terminology.
2. Describe the functional areas of any business organization.
3. Explain revenues, expenses, and how profit is derived. Differentiate between objectives, strategies, tactics, and operations.
4. Describe the components of a business plan.
5. Prepare a basic business plan.
6. Explain the importance of ethics in business.

This course will provide you with a general survey of the nature significance of scope of marketing. It emphasizes customers (marketing analysis and strategy); business marketing decisions in promotion, distribution and pricing; and control of marketing programs.

Course Outcomes:
1. Employ the basics of marketing, from identifying audience, market segments and value propositions, to product development and research, marketing strategies and advertising/public relations.
2. Recognize consumer behavior and demand and be able to prepare and execute a marketing solution.
3. Master business marketing tools necessary to execute a marketing plan for a client, including social media.
4. Identify trends and new developments in business and employ soft skills and marketing techniques to adapt to market demands.
5. Compile a portfolio of work that can be shared with colleagues, network connections and future clients and employers.

This course presents statistical analysis and quantitative tools for applied problem solving and making sound business decisions. Special attention is given to assembling statistical description, sampling, inference, regression, hypothesis testing, forecasting, and decision theory.

Course Outcomes:
1. Understand the meaning and use of statistical terms used in today’s business/economic environment.
2. Collect, organize, summarize, interpret, and present data in tables and charts.
3. Apply descriptive statistical measures to data.
4. Apply probability distributions to model various business and economic processes.
5. Apply statistical inference techniques (including statistical estimation and hypothesis testing) in various business and economic situations.
6. Apply simple linear regression analysis to model various business and economic relationships.

This book is part of the college course BUS 105 Social Media Marketing currently offered at Saddleback College in Mission Viejo, CA and taught by Dr. Scot Trodick. This book can be viewed along with original social media marketing content which can be accessed by enrolling in BUS 105 Social Media Marketing offered at Saddleback College in Mission Viejo, CA and taught by Dr. Scot Trodick. Material from this course is not included in this open educational resource. Enrolling in the course BUS 105 Social Media Marketing at Saddleback College will provide full access to all materials or the content can be obtained directly from Bishop Publishing.

This infographic is made through AI depicting the best social media strategies. This infographic was made with Visme AI. 

This resource was created by Brandon Horst in collaboration with Tina Williams as part of the 2019-20 ESU-NDE Digital Age Pedagogy Project. Educators worked with coaches to create Unit Plans promoting BlendEd Learning Best Practices. This Unit Plan is designed for Upper Primary Integrated Technology (3-5).

This task was developed by high school and postsecondary mathematics and agriculture sciences educators, and validated by content experts in the Common Core State Standards in mathematics and the National Career Clusters Knowledge & Skills Statements. It was developed with the purpose of demonstrating how the Common Core and CTE Knowledge & Skills Statements can be integrated into classroom learning - and to provide classroom teachers with a truly authentic task for either mathematics or CTE courses.

Students will be able to identify what is clickbait, and how it is used once the viewer engages. This lesson is part of a media unit curated at our Digital Citizenship website called "Who Am I Online?"