Companies today confront an increasing array of choices regarding markets, locations for key activities, outsourcing and ownership modes, and organization and processes for managing across borders. This course provides students with the conceptual tools necessary to understand and work effectively in today’s interconnected world by developing strategic perspectives that link this changing environment, the state of the global industry, and the capabilities and position of the firm.
The goal of this subject is to provide the foundations for taking effective action in the multi-layered world of international business. The first section of the course provides frameworks for identifying and taking advantage of the opportunities presented in a dynamic global environment at the level of the country and industry. The second section of the course focuses on firm-level strategic choices regarding where to engage in which activities. The third section focuses on the challenges of integrating the multiple perspectives, functions, and interests that constitute the multinational firm.

This subject focuses on the specifics of strategy and organization of the multinational company, and provides a framework for formulating successful and adaptive strategies in an increasingly complex world economy. Topics include the globalization of industries, the continuing role of country factors in competition, organization of multinational enterprises, and building global networks. This particular version of the subject is taught and tailored specifically to those enrolled in the MIT Sloan Fellows Program.

Short Description:
This book guides readers through important aspects of Global Value Chain and explains logistics cycle in detail, as well as other relevant and recent concepts to enhance readers' knowledge about International Business, International Trade, Logistics and Supply Chain Management and Global Value Chain.

Long Description:
Welcome to Global Value Chain Digital Text Open Educational Resource (OER). This book guides readers through important aspects of Global Value Chain and explains logistics cycle in detail. By reading this book, learners will learn more about Distribution Logistics, Procurement, Sourcing and Outsourcing, Transportation, Inventory Management, Material Handling, Warehousing, Incoterm Rules, Trade Facilitation and Promotion, Vulnerability in global value chains, Sustainable value chains, Reverse Logistics, Role of ICT in value chain and Humanitarian Logistics. This is not a comprehensive list, there are other relevant and recent concepts included in the book to enhance readers’ knowledge about International Business, International Trade, Logistics and Supply Chain Management and Global Value Chain.

Word Count: 70905

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Short Description:
This book guides readers through important aspects of Global Value Chain and explains logistics cycle in detail, as well as other relevant and recent concepts to enhance readers' knowledge about International Business, International Trade, Logistics and Supply Chain Management and Global Value Chain.

Long Description:
Welcome to Global Value Chain Digital Text Open Educational Resource (OER). This book guides readers through important aspects of Global Value Chain and explains logistics cycle in detail. By reading this book, learners will learn more about Distribution Logistics, Procurement, Sourcing and Outsourcing, Transportation, Inventory Management, Material Handling, Warehousing, Incoterm Rules, Trade Facilitation and Promotion, Vulnerability in global value chains, Sustainable value chains, Reverse Logistics, Role of ICT in value chain and Humanitarian Logistics. This is not a comprehensive list, there are other relevant and recent concepts included in the book to enhance readers’ knowledge about International Business, International Trade, Logistics and Supply Chain Management and Global Value Chain.

Word Count: 70905

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

NSCC Edition

Short Description:
This book guides readers through important aspects of Global Value Chain and explains logistics cycle in detail, as well as other relevant and recent concepts to enhance readers' knowledge about International Business, International Trade, Logistics and Supply Chain Management and Global Value Chain.

Long Description:
Welcome to Global Value Chain Digital Text Open Educational Resource (OER). This book guides readers through important aspects of Global Value Chain and explains logistics cycle in detail. By reading this book, learners will learn more about Distribution Logistics, Procurement, Sourcing and Outsourcing, Transportation, Inventory Management, Material Handling, Warehousing, Incoterm Rules, Trade Facilitation and Promotion, Vulnerability in global value chains, Sustainable value chains, Reverse Logistics, Role of ICT in value chain and Humanitarian Logistics. This is not a comprehensive list, there are other relevant and recent concepts included in the book to enhance readers’ knowledge about International Business, International Trade, Logistics and Supply Chain Management and Global Value Chain.

Word Count: 70971

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

35. CSR MAGAZIN

Word Count: 47410

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This textbook provides an innovative, internationally oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. Drawing on case studies involving companies and countries around the world, the textbook explores the social, ethical, and business dynamics underlying CSR in such areas as global warming, genetically modified organisms (GMO) in food production, free trade and fair trade, anti-sweatshop and living-wage movements, organic foods and textiles, ethical marketing practices and codes, corporate speech and lobbying, and social enterprise. The book is designed to encourage students and instructors to challenge their own assumptions and prejudices by stimulating a class debate based on each case study.

This textbook provides an innovative, internationally oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. Drawing on case studies involving companies and countries around the world, the textbook explores the social, ethical, and business dynamics underlying CSR in such areas as global warming, genetically modified organisms (GMO) in food production, free trade and fair trade, anti-sweatshop and living-wage movements, organic foods and textiles, ethical marketing practices and codes, corporate speech and lobbying, and social enterprise. The book is designed to encourage students and instructors to challenge their own assumptions and prejudices by stimulating a class debate based on each case study.

Mayer, Warner, Siedel and Lieberman's Government Regulation and the Legal Environment of Business is an up-to-date textbook that covers legal issues that students must understand in today's highly regulated business environment. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

Course Description: This graduate course is designed to combine classroom theory with practical application through job-related experiences. Students are actively employed in diverse organizations and agencies that relate to their graduate academic training and career objectives. Students will create obtainable SMART goals that apply to their personal and professional goals. Students will build skills related to interviewing etiquette to assist in successful job acquisition. Additionally, students will have the opportunity to reflect on supervisor feedback and their overall experience in the graduate internship.

Learning Outcomes: Upon completion of this course, the student should be able to:

Create achievable SMART goals.
Connect academic knowledge with a professional setting.
Recommend etiquette for professional interviews.
Evaluate personal accomplishments and experiences related to master’s program of study.
Analyze how to achieve professional growth in industry.
Reflect on feedback provided by supervisor.

Introduction to Marketing Principles

Short Description:
This is a resource to teach students the foundational principles of marketing. This open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life.

Long Description:
Marketing is a fundamental aspect of any business, organization, or individual seeking to communicate value to their target audience. The principles of marketing involve understanding customer needs and wants, developing products and services that meet those needs, promoting them effectively, and creating long-term relationships with customers. This textbook aims to provide undergraduate students with a comprehensive introduction to marketing and its key concepts.

The first section of the textbook will focus on the fundamental principles of marketing, including the marketing mix (product, price, promotion, and place), market segmentation, and consumer behavior. Students will learn how to analyze consumer needs and preferences and how to design effective marketing strategies to meet those needs.

The second section of the textbook will cover key marketing tools and techniques, including advertising, public relations, sales promotions, personal selling, and digital marketing. Students will learn how to identify the most effective marketing channels for their target audience and how to measure the success of their marketing efforts.

The final section of the textbook will explore contemporary issues in marketing, including ethical considerations, global marketing, and the impact of new technologies and social media on marketing practices.

By the end of this textbook, students will have a solid understanding of the principles of marketing and the tools and techniques necessary to develop effective marketing strategies in a constantly changing business landscape.

Word Count: 239563

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

A Play for Postsecondary Students

Short Description:
Follow five diverse post secondary students as they attempt to complete a group project together. Students can choose characters, read out the script, improvise the ending, and discuss the concepts and skills related to group dynamics.

Long Description:
The Group Dynamics of a School Project was developed in order for students to learn about group dynamics through acting out the roles of five diverse post secondary students trying to complete a group project. Key elements of group dynamics are portrayed including conflict, leadership skills, groupthink, group climate, microaggressions and more. Each scene contains a short script to be read out loud, a prompt for improvising an ending, discussion questions, and key takeaways. Students come away with a better understanding of the theories behind group dynamics, increased self awareness, and a better understanding of other group members.

Word Count: 4778

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts ofmarketing and competitive strategy. Over the course of time, the 3-Circle model has beensuccessfully used by hundreds of organizations throughout the world in establishing and growing their market positions. Many of the case examples in this book demonstrating applications of the 3-Circle model applications are from executives who have attended executive education training at the University of Notre Dame.

Short Description:
Return to milneopentextbooks.org to download PDF and other versions of this textNewParaThe purpose of this book is to help boards of directors of nonprofit organizations improve their performance after completing the Board Check-Up, online board performance self-assessment tool found at www.boardcheckup.com. This book is also valuable as a stand-alone resource for any board seeking to assess its performance in that it contains the diagnostic questions on which the online self-assessment tool is based. It goes further by providing a framework for boards to use in discussing needed changes in board performance. It also forms an integral part of a University at Albany, SUNY online course titled, The Governance of Nonprofit Organizations. This massive open online course (MOOC) can be taken for free or academic credit through Coursera’s online teaching and learning platform. For more information about this book, the Board Check-Up, and the nonprofit governance MOOC, please contact Prof. Yvonne Harrison at yharrison@albany.edu.

Long Description:
The purpose of this book is to help boards of directors of nonprofit organizations improve their performance after completing the Board Check-Up, online board performance self-assessment tool found at www.boardcheckup.com. This book is also valuable as a stand-alone resource for any board seeking to assess its performance in that it contains the diagnostic questions on which the online self-assessment tool is based. It goes further by providing a framework for boards to use in discussing needed changes in board performance. It also forms an integral part of a University at Albany, SUNY online course titled, The Governance of Nonprofit Organizations. This massive open online course (MOOC) can be taken for free or academic credit through Coursera’s online teaching and learning platform. For more information about this book, the Board Check-Up, and the nonprofit governance MOOC, please contact Prof. Yvonne Harrison at yharrison@albany.edu.

Word Count: 28333

ISBN: 978-1-942341-00-0

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

The purpose of this book is to help boards of directors of nonprofit organizations improve their performance after completing the Board Check-Up, online board performance self-assessment tool found at www.boardcheckup.com. This book is also valuable as a stand-alone resource for any board seeking to assess its performance in that it contains the diagnostic questions on which the online self-assessment tool is based. It goes further by providing a framework for boards to use in discussing needed changes in board performance. It also forms an integral part of a University at Albany, SUNY online course titled, The Governance of Nonprofit Organizations. This massive open online course (MOOC) can be taken for free or academic credit through Coursera’s online teaching and learning platform.

Short Description:
A handbook for faculty interested in practicing open pedagogy by involving students in the making of open textbooks, ancillary materials, or other Open Educational Resources. This is a first edition, compiled by Rebus Community, and we welcome feedback and ideas to expand the text.

Word Count: 24038

ISBN: 978-1-989014-03-5

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Short Description:
A textbook focused on developing both technical and professional communication skills

Word Count: 18883

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Word Count: 19766

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Global Spin is a corporate learning programme aiming to improve the competiveness of European Academic Spin-Offs and Start-ups by supporting them to effectively deal with the challenges faced when internationalising their businesses. The programme is divided into three units, containing ten pillars each one, completed by a forth section of Success and Failure Cases about “Commercialization of new products and services abroad” and “Attracting and recruiting international high-qualified human capital”.

The training programme has been developed in the framework of the Global-Spin Project: Transnational Entrepreneurship and Corporate Learning: Fostering Effective Internationalization Strategies in Academic Spin Offs, with the support of the European Union and the Erasmus+ Programme. The course’s contents are based on the knowledge, the experience and the researches carried out by the consortium, which is composed of Higher Education Foundation, two Universities and four companies specialized in consultancy, training and research. To know more about the project and the consortium’s partners, visit the website: https://globalspin.eu/ and the GLOBAL-SPIN - Transnational Entrepreneurs Forum: https://www.facebook.com/groups/1970586499822258/

Authors are the seven project partners:

CCS Digital Education (Greece)
University of Patras (Greece)
Advancis Business Services, Lda. (Portugal)
Vaasa University of Applied Sciences Finland)
Promimpresa srl (Italy)
Inova Consultancy (United Kindom)
Fundación General Universidad de Granada Empresa (Spain)

This course is a collaborative offering of Sana, Partners in Health, and the Institute for Healthcare Improvement (IHI). The goal of this course is the development of innovations in information systems for developing countries that will (1) translate into improvement in health outcomes, (2) strengthen the existing organizational infrastructure, and (3) create a collaborative ecosystem to maximize the value of these innovations. The course will be taught by guest speakers who are internationally recognized experts in the field and who, with their operational experiences, will outline the challenges they faced and detail how these were addressed.
This OCW site combines resources from the initial Spring 2011 offering of the course (numbered HST.184) and the Spring 2012 offering (numbered HST.S14).