This reading pack is provided to students as support for the study of this subject. Each reading relates to a particular lecture. Reading 1 relates to Lecture 1, Reading 2 relates to Lecture 2 and so on. Students are advised to review each reading prior to attending lectures so they are able to engage with and understand the lecture content.

This course examines opportunities and problems for entrepreneurs globally, including Europe, Latin America, and Asia. Linkages between the business environment, the institutional framework, and new venture creation are covered with a special focus on blockchain technology. In addition to discussing a range of global entrepreneurial situations, student groups pick one particular cluster on which to focus and to understand what further development would entail. Classroom interactions are based primarily on case studies.

This book is designed for upper year undergraduate students and graduate students studying fundamental entrepreneurship concepts.

Entrepreneurship and Innovation Toolkit (Swanson, 2020) – LibreTexts (CC BY-SA) This textbook is designed for upper-year undergraduate students and graduate students studying fundamental entrepreneurship concepts. It has ten chapters covering key topics of entrepreneurship such as opportunity recognition, business model, financing, and innovation. Available in pdf, online, eReader, and common cartridge

This course will introduce you to entrepreneurship for global challenges in emerging markets. You will get to know other like-minded entrepreneurs around you, and discover how institutions in your target region are working on innovation and entrepreneurship.

As an entrepreneur in an emerging market, you may be faced with many challenges that need to be solved. These might include scarcity of fossil fuels, climate change or water, food and health security. This Delft University of Technology course will provide you with examples from partner universities and affiliated entrepreneurs in emerging markets which explain the opportunities and obstacles that they faced as they established themselves and created value.

You will acquire a set of practical tools which will enable you to discover the opportunities in your own environment and how these can be used to make an actual change! You will learn how to rethink your value proposition with your own case study, or with one we provide.

After the course, you will be able to develop your value proposition more quickly by getting to know your customers and partners better and understand local values and institutions.

A Shared Lexicon of Equity Terms, Research, Experiences, and Resources

Word Count: 46414

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COMM 11000

Short Description:
This open textbook supports the learning outcomes of Mohawk College’s COMM 11000 curriculum as they relate to communications for academic and professional purposes.

Long Description:
This open textbook is designed to support the learning outcomes of Mohawk College’s COMM 11000 curriculum. It foregrounds a problem-solving approach to writing and other communications practice. It is designed to guide college students in developing the vital skills that will help with the real, everyday experience of writing and speaking. Organized in five major units—Communication as Problem-Solving, Professional Writing Processes, Routine Workplace Communication, Employment and Interpersonal Communication, and Presentations and Group Communication —this opened educational resource is presented in a variety of AODA-compliant formats. Structured around the learning outcomes of Mohawk College’s core Communication course, this textbook helps ensure that students feel comfortable with the communication skills necessary to succeed in classrooms and places of work.

Word Count: 200251

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Short Description:
This is a collection of resources to complement ENGL128 Essentials of Communication, an introduction to the fundamentals of effective speaking and writing, exploring a variety of contexts in which language is used.

Word Count: 42931

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Effective communication is essential for student success. Students need to know assignment due dates, course learning objectives, instructor contact information, and how to locate course readings and assignments. Effective course communication leads to students who have an increased sense of course accountability, greater investment in course material, and who achieve higher learning outcomes.

The best instructors provide student access to this information across multiple methods of delivery, and repeats it throughout the semester.

This short training course will introduce you to the basics of effective classroom communication. It will also provide access to outside learning resources.

Word Count: 2380

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Short Description:
The Essentials of Project Management is designed specifically for college students enrolled in a business program including business accounting, administration, supply chain and human resources. It describes the project management process and the role of the project manager in implementing such a process. The book is designed to help students build understanding of the importance and applications of project management.

Long Description:
The Essentials of Project Management is designed specifically for college students enrolled in a business program including business accounting, administration, supply chain and human resources. The text is organized into fourteen chapters covering the project management process and the role of the project manager in implementing such a process. The book includes business case studies and interactive exercises in each chapter. This educational resource is conveniently presented in a variety of AODA-compliant formats and written in a reader-friendly style. The book is designed to help students build understanding of the importance and applications of project management.

Word Count: 64717

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This course offers an introduction to ethics in business, with a focus on business management. Students explore theoretical concepts in business ethics, and cases representing the challenges they will likely face as managers. There is opportunity to work with guest faculty as well as business and other professional practitioners. Individual class sessions take the form of moderated discussion, with occasional short lectures from the instructor.

Short Description:
This book is the result of a co-design project in a class in the Masters of Education program at the University of Calgary. The course, and the resulting book, focus primarily on the safe and ethical use of technology in digital learning environments. The course was organized according to four topics based on Farrow’s (2016) Framework for the Ethics of Open Education.This is the first of 2 Versions of this pressbook. Click on Volume 2 for information.

Long Description:
This book is the result of a co-design project in a class in the Masters of Education program at the University of Calgary. The course, and the resulting book, focus primarily on the safe and ethical use of technology in digital learning environments. The course was organized according to four topics based on Farrow’s (2016) Framework for the Ethics of Open Education. Students were asked to review, analyze, and synthesize each topic from three meta-ethical theoretical positions: deontological, consequentialist, and virtue ethical (Farrow, 2016). The chapters in this open educational resource (OER) were co-designed using a participatory pedagogy with the intention to share and mobilize knowledge with a broader audience. The first three chapters in the book discuss specific ethical considerations related to technologies such as Artificial Intelligence (AI) , social networking services (SNS), and 3D printing. The next four chapters shift to a broader discussion of resource sharing, adaptive learning systems, STEM, and assistive technologies. The final two chapters discuss admissions and communications that need to be considered from an institutional perspective. In each of the nine chapters, the authors discuss the connection to the value of technology in education, and practical possibilities of learning technologies for inclusive, participatory, democratic, and pluralistic educational paradigms.

Word Count: 56853

ISBN: 0-88953-438-1

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Short Description:
This book is the result of a co-design project in a class in the Masters of Education program at the University of Calgary. The course, and the resulting book, focus primarily on the safe and ethical use of technology in digital learning environments. The course was organized according to four topics based on Farrow’s (2016) Framework for the Ethics of Open Education.

Long Description:
Click on Volume 1 to read the first book in this series.

This book is the result of a co-design project in a class in the Masters of Education program at the University of Calgary. The course, and the resulting book, focus primarily on the safe and ethical use of technology in digital learning environments, and is the second volume in the series. The course was organized according to four topics based on Farrow’s (2016) Framework for the Ethics of Open Education. Students were asked to review, analyze, and synthesize each topic from three meta-ethical theoretical positions: deontological, consequentialist, and virtue ethical (Farrow, 2016). The chapters in this open educational resource (OER) were co-designed using a participatory pedagogy with the intention to share and mobilize knowledge with a broader audience. The first section, comprised of four chapters, focuses on topics relating to well-being in technology-enabled learning environments, including the use of web cameras, eproctoring software, video games, and access to broadband connectivity. The second section focuses on privacy and autonomy of learners and citizens in a variety of contexts from schools to clinical settings. In each of the seven chapters, the authors discuss the connection to the value of technology in education, and practical possibilities of learning technologies for inclusive, participatory, democratic, and pluralistic educational paradigms. The book concludes with reflections from the course instructor gained over two iterations of teaching the course.

Word Count: 40312

ISBN: 978-0-88953-472-8

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This course considers the interaction between law, policy, and technology as they relate to the evolving controversies over control of the Internet. In addition, there will be an in-depth treatment of privacy and the notion of “transparency” – regulations and technologies that govern the use of information, as well as access to information. Topics explored will include:

Legal Background for Regulation of the Internet
Fourth Amendment Law and Electronic Surveillance
Profiling, Data Mining, and the U.S. PATRIOT Act
Technologies for Anonymity and Transparency
The Policy-Aware Web

Eine Einführung

Short Description:
Diese Einführung stellt ethische Theorien und Fragestellungen in einen Bezug zur IT-Sicherheit. Sie bietet Menschen, die in der Cybersecurity arbeiten oder von ihr betroffen sind, einen Zugang zu ethischen Reflexionen und zur Beurteilung von kritischen Sachverhalten der IT-Sicherheit. Interessierten Leserinnen und Lesern bietet sie Impulse zur kritischen Meinungsbildung in einem herausfordernden und gesellschaftspolitisch relevanten Themenfeld. Bestellen Sie hier das eBook als PDF / ePub: https://csr-news.org

Long Description:
Ethik und IT-Sicherheit haben augenscheinlich auf den ersten Blick nichts miteinander zu tun. Das eine ist eine geisteswissenschaftliche, das andere eine technologische Disziplin. Doch die Distanz löst sich auf, wenn man den Blick auf die informationelle Selbstbestimmung von Menschen richtet. Denn in letzter Konsequenz haben die Daten, die im Kern geschützt werden, immer auch mit Menschen und deren Handlungsräumen zu tun.

Diese Einführung stellt ethische Theorien und Fragestellungen in einen Bezug zur IT-Sicherheit. Sie bietet Menschen, die in der Cybersecurity arbeiten oder von ihr betroffen sind, einen Zugang zu ethischen Reflexionen und zur Beurteilung von kritischen Sachverhalten der IT-Sicherheit. Interessierten Leserinnen und Lesern bietet sie Impulse zur kritischen Meinungsbildung in einem herausfordernden und gesellschaftspolitisch relevanten Themenfeld.

Word Count: 40571

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Short Description:
Les manières de faire de la science aujourd’hui sont multiples et innovantes. Pourtant, un modèle normatif continue d’écraser les autres : le modèle positiviste. Il soutient que la science vise l’étude objective de la réalité en s’appuyant sur l’application rigoureuse de la méthode « scientifique » dont la neutralité est un des emblèmes. Cette vision est vivement contestée dans plusieurs champs de recherche, tels que les études sociales des sciences, l’histoire des sciences et les études féministes et décoloniales. Ces critiques considèrent que les théories scientifiques sont construites et influencées par le contexte social, culturel et politique dans lequel travaillent les scientifiques, ainsi que par les conditions matérielles de leur travail. Cet ancrage social de la science rend impensable, pour ces critiques, l’idée même de neutralité. Faut-il donc renoncer à cette exigence normative? Par quelle autre norme la remplacer?Né d’un colloque tenu en 2017 à Montréal, ce livre propose les réflexions et analyses de 25 auteurs et autrices issues de sept pays sur ces questions. Études de cas, analyses réflexives et discussions théoriques s’entrecroisent pour permettre une réflexion collective approfondie sur ces enjeux anciens, mais constamment renouvelés, notamment dans le contexte du nouveau statut précaire de l’expertise scientifique dans l’espace public.

Long Description:
Les manières de faire de la science aujourd’hui sont multiples et innovantes. Pourtant, un modèle normatif continue d’écraser les autres : le modèle positiviste. Il soutient que la science vise l’étude objective de la réalité en s’appuyant sur l’application rigoureuse de la méthode « scientifique » dont la neutralité est un des emblèmes. Cette vision est vivement contestée dans plusieurs champs de recherche, tels que les études sociales des sciences, l’histoire des sciences et les études féministes et décoloniales. Ces critiques considèrent que les théories scientifiques sont construites et influencées par le contexte social, culturel et politique dans lequel travaillent les scientifiques, ainsi que par les conditions matérielles de leur travail. Cet ancrage social de la science rend impensable, pour ces critiques, l’idée même de neutralité. Faut-il donc renoncer à cette exigence normative? Par quelle autre norme la remplacer?

Né d’un colloque tenu en 2017 à Montréal, ce livre propose les réflexions et analyses de 25 auteurs et autrices issues de sept pays sur ces questions. Études de cas, analyses réflexives et discussions théoriques s’entrecroisent pour permettre une réflexion collective approfondie sur ces enjeux anciens, mais constamment renouvelés, notamment dans le contexte du nouveau statut précaire de l’expertise scientifique dans l’espace public.

Word Count: 189292

ISBN: 978-2-924661-54-3

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NSCC EDITION [PREL 2166]

Word Count: 91331

ISBN: 978-1-990641-81-7

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Short Description:
Lecturer, Marketing and Communications The Pennsylvania State University

Word Count: 93101

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Learning Objectives:
Describe the four models of public relations and the four stages of a typical public relations campaign.
Analyze the role of public relations in media and culture.
Analyze the ways public relations is taking the place of traditional advertising.
Explain the concept of branding.
Describe the uses of public relations in politics, government, and news media.
Understand what integrated marketing communications (IMC) are.
Understand why organizations may change their promotional strategies to reach different audiences.
Understand the different components of the promotion (communication) mix and why organizations may consider all components when designing the IMC program.
Understand the difference between types of communication that target many people at one time versus types of communication that target individuals.
Understand the difference between media and vehicles.
Explain the similarities and differences between advertising and direct marketing.
Understand the benefits of direct marketing and what types of direct marketing organizations often utilize.
Understand what a unique selling proposition is and how it is used.
Understand different types of promotion objectives.
Identify different message strategies.
Understand different ways in which promotion budgets can be set.
Understand how the budget can be allocated among different media.
Learn about different types of sales promotions companies use to get customers to buy their products.
Understand the different types of sales promotions companies use with their business customers.
Understand why sales promotions have become such an integral part of an organization’s promotion mix.
Differentiate between push and pull strategies.
Understand the concept of public relations and why organizations allocate part of their promotional budgets to it.
Understand what the different types of public relations tools are.
Explain how companies use different public relations tools to their advantage.
Understand the different social media zones.
Understand how social media can generate publicity.
Explain how social media keeps changing.

Short Description:
This textbook was written for a community college introductory course in spreadsheets utilizing Microsoft Excel. While the figures shown utilize Excel 2019, the textbook was written to be applicable to other versions of Excel as well. The book introduces new users to the basics of spreadsheets and is appropriate for students in any major who have not used Excel before. This textbook includes instructions for Excel for Mac also.

Long Description:
This Beginning Excel textbook is intended for use in a one-term introductory spreadsheet course for all majors taught at two-year colleges. The basics of Excel, as they apply to the professional workplace, are introduced, including spreadsheet design, data entry, formulas, functions, charts, tables, and multi-sheet use. This textbook includes instructions for Excel for Mac also.

This work is licensed under the Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/.

Word Count: 91873

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