Adapted from Introduction to World Literature Anthology by Christian Beck under a Creative Commons 4.0 Attribution license.

Short Description:
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

Long Description:
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field – baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

While this is a textbook, it is not meant to read like a traditional textbook, especially on a topic that is rooted in digital to an audience who, let’s be honest, doesn’t really like to read. No shade. I too would rather watch a YouTube video on how to fix a problem with my laptop than read the manual.

Like many of my Generation X peers, I began using forums and chat rooms in the early 1990’s and have watched social networks come and go (AOL and Yahoo chat rooms, Friendster, Myspace) – To those not inclined to spend countless hours online over the past couple of decades, it may seem as if things change too often.

For others, particularly those born into the technology, aka digital natives, social networks as with most technology, are second nature to you, but not having work experience may leave you perplexed as to what your boss/ client / customers really want from you as a social media manager.

If you fall within either one of these audiences, this book is for you. I will do my best to help you sort out a basic understanding of the why of social media as a marketing tool for business, for personal brand building, and perhaps more importantly, where to find supporting information and research to help you design, monitor, test, and re-define a social media marketing strategy.

If you are utilizing this book as an instructor or are considering using this book as an instructor, first of all, Thank you very much! Here, you will find the instruction plan and a practical way of teaching students how the principles of marketing work. We will also explore the principles for each prominent social website. Also, the exercises with every chapter will give students a better chance at understanding these concepts as well.

To sum it up, the target audience for the book is a person who is interested in social media marketing for brand building.

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Study and application of basic principles of effective extemporaneous speaking, including audience analysis and adaptation, topic selection, research, organization, and presentation skills.
Chapter 1: Why Public Speaking Matters Today
Chapter 2: Building Confidence
Chapter 3: Audience Analysis
Chapter 4: The Importance of Listening
Chapter 5: Ethics
Chapter 6: Researching Your Speech
Chapter 7: Supporting Ideas and Building Arguments
Chapter 8: Organizing and Outlining
Chapter 9: Delivery
Chapter 10: Introductions and Conclusions
Chapter 11: Language
Chapter 12: Presentation Aids
Chapter 13 Informative Speaking
Chapter 14: Persuasive Speaking
Chapter 15: Special Occasion Speaking
Chapter 16: Online Public Speaking

1: Chapter 1 Reading Skills
1.1: Use Pre-reading Strategies
1.2: Annotate and Take Notes
1.3: The Reading-Writing Connection
1.4: Critical Reading and Rhetorical Context
1.5: Reading Strategies - Previewing
1.5.1: 3.4 Annotation Basics
1.6: Questioning Strategies
1.7: Inferences
1.8: Vocabulary
1.9: Reading Strategies - Taking Notes
1.10: Main Ideas and Supporting Details
1.11: Paraphrazing and Summarizing
1.12: How to Read Like a Writer
1.13: Key Takeaways
2: Chapter 2 Writing Process
2.1: Apply Prewriting Models
2.1.1: Outlining
2.1.2: Outlining
2.1.3: Drafting
2.2: The Writing Process - How Do I Begin? (Exercises)
2.3: The Reading-Writing Process
2.4: Steps in the Reading-Writing Process
2.5: The College Essay Assignment- Analysis, Rubrics, and Critical Thinking
2.6: Argument
2.7: Purpose, Tone, Audience, Content in an Assignment
2.8: Prewriting Strategies
2.9: Outlining
2.10: Key Takeaways
2.11: Revising and Editing
2.12: Chapter 4 Revising
2.12.1: Revising and Editing
3: Chapter 3 Essay Essentials
3.1: Writing a Thesis
3.2: Working Thesis
3.3: Elements of a thesis
3.4: Where is the thesis?
3.5: Tips for writing a thesis statement
3.6: Resources
4: Chapter 4 Writing Basics
4.1: Moving Beyond the Five-paragraph Theme
4.1.1: The Three-story Thesis- From the Ground Up
4.2: The Three-story Thesis- From the Ground Up
4.3: Three-story Theses and the Organically Structured Argument
4.4: Exercises
4.5: Verb tense
4.6: Passive and active voice
4.7: Run-ons, fragments, comma splices
5: Sentence Clarity
5.1: Chapter 5 Sentence Clarity
5.1.1: Sentence Variety
5.1.2: Coordination and Subordination
5.1.3: Parallelism
5.1.4: Writing Introductions
5.1.5: Writing Conclusions
5.1.6: Writing Summaries
5.1.7: Paraphrasing
5.1.8: Quoting

The text introduces some of the key concepts in intercultural communication as traditionally presented in (North American) courses and textbooks, namely the study of differences between cultures, as represented in the works and theories of Edward Hall and Geert Hofstede. Common to these approaches is the prominence of context, leading to a view of human interactions as dynamic and changeable, given the complexity of language and culture, as human agents interact with their environments.

Conversation Activities | The Pathways Project

Short Description:
Let’s Chat! Arabic features a collection of over 28 interpersonal speaking activities for novice and intermediate learners. Touching on a range of thematic topics such as greetings, daily routines, health, eating out, holidays and so much more, Arabic teachers are sure to find an activity to use in their courses. These activities may be used as is or can easily be revised and remixed to fit the unique needs of individual classrooms.

Long Description:
Let’s Chat! Arabic features a collection of over 28 interpersonal speaking activities for novice and intermediate learners. Touching on a range of thematic topics such as greetings, daily routines, health, eating out, holidays and so much more, Arabic teachers are sure to find an activity to use in their courses. These activities may be used as is or can easily be revised and remixed to fit the unique needs of individual classrooms.

Are you a language instructor using Pathways Project Activities? We would love to hear from you. CLICK HERE to provide your feedback and share back activities you revised with the Pathways Community.

The Pathways Project, an initiative from the Department of World Languages at Boise State University, is a collaborative network of open educational resources (OER) including instructional language teaching materials and professional development created by and uniquely for Idaho’s K-16 language teachers and students.

Teachers and students participating in the Pathways Project come from different fields of study and schools across Idaho to create open (i.e., free), digital activities that support the teaching and learning of foreign languages and promote intercultural competence. We hope to impact the opportunities learners have to connect to the global world!

Visit the Pathways Project Website to learn more.

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Short Description:
This text has an anthology style format that includes fiction, poetry, and drama with an emphasis on non-fiction essays and articles. Each text included is either in the public domain or has a creative commons license that allows for free use.

Word Count: 161439

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Word Count: 35137

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Word Count: 17113

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Short Description:
Return to milneopentextbooks.org to download PDF and other versions of this textNewParaLiterature, the Humanities, and Humanity attempts to make the study of literature more than simply another school subject that students have to take. At a time when all subjects seem to be valued only for their testability, this book tries to show the value of reading and studying literature, even earlier literature. It shows students, some of whom will themselves become teachers, that literature actually has something to say to them. Furthermore, it shows that literature is meant to be enjoyed, that, as the Roman poet Horace (and his Renaissance disciple Sir Philip Sidney) said, the functions of literature are to teach and to delight. The book will also be useful to teachers who want to convey their passion for literature to their students. After an introductory chapter that offers advice on how to read (and teach) literature, the book consists of a series of chapters that examine individual literary works ranging from The Iliad to Charles Dickens’ Bleak House. These chapters can not substitute for reading the actual works. Rather they are intended to help students read those works. They are attempts to demystify the act of reading and to show that these works, whether they are nearly three thousand or less than two hundred years old, still have important things to say to contemporary readers.

Long Description:
Literature, the Humanities, and Humanity attempts to make the study of literature more than simply another school subject that students have to take. At a time when all subjects seem to be valued only for their testability, this book tries to show the value of reading and studying literature, even earlier literature. It shows students, some of whom will themselves become teachers, that literature actually has something to say to them. Furthermore, it shows that literature is meant to be enjoyed, that, as the Roman poet Horace (and his Renaissance disciple Sir Philip Sidney) said, the functions of literature are to teach and to delight. The book will also be useful to teachers who want to convey their passion for literature to their students. After an introductory chapter that offers advice on how to read (and teach) literature, the book consists of a series of chapters that examine individual literary works ranging from The Iliad to Charles Dickens’ Bleak House. These chapters can not substitute for reading the actual works. Rather they are intended to help students read those works. They are attempts to demystify the act of reading and to show that these works, whether they are nearly three thousand or less than two hundred years old, still have important things to say to contemporary readers.

Word Count: 88076

ISBN: 978-1-942341-03-1

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Basic Reading and Writing builds a solid foundation around core aspects of the writing process: critical reading; methodical writing; research and documentation; practical grammar and punctuation. An optional module introduces core principles for college success that help students understand and develop good habits to improve their performance in this and other college courses. As the first in a three-course sequence that culminates in Composition I (college-level composition), Basic Reading and Writing focuses on helping students identify and apply foundational concepts and skills in reading and writing. Course content may be used for standard instruction or diagnostically to discover and address gaps in student understanding/skill.

“8 videos…explain how to properly cite the most common sources using the 2016 MLA 8th edition. The videos teach students how to do their own documentation and citation, rather than encourage them to use citation generators.”

This open educational resource (OER) was compiled for use in ENGL 1010 – Expository Writing, the first of Middle Tennessee State University’s two first-year writing courses. This OER is divided into five main sections, all of which are designed with ENGL 1010’s course objectives in mind. Each of those sections contains a number of readings related to the section’s topic, with many of those readings curated from other open-access texts.

The first-year writing sequence at Middle Tennessee State University takes a rhetorical approach to writing. This means that students are asked to consider how “good” writing is situational. There are no hard and fast “rules” for writing. Instead, there are conventions or norms and expectations specific to particular contexts. In ENGL 1010: Expository Writing, students practice identifying writing conventions across modes and contexts.

Una aproximación a la composición en lengua española

Short Description:
This textbook is for advanced Spanish composition students. The textbook includes topics on grammar and syntax, as well as exercises and readings providing the students a more personalized and effective learning experience adjusted to the specific challenges they encounter in today’s global world.

Long Description:
This OER is an engaging text designed for advanced Spanish students who want to improve their writing and reading skills. Each chapter of this book revolves around grammar topics traditionally not included in books of this nature in the United States. In addition, the text contains exercises and readings that provide the student a more personalized and effective learning and cultural experience. The book captures and reflects students’ needs to the specific challenges they encounter in today’s global world.

Word Count: 12360

ISBN: 978-1-64816-970-0

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Taken from the publisher: "According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed."

From LibreTexts

The Media Manipulation Casebook is a digital research platform linking together theory, methods, and practice for mapping media manipulation and disinformation campaigns. This resource is intended for researchers, journalists, technologists, policymakers, educators, and civil society organizers who want to learn about detecting, documenting, describing, and debunking misinformation, disinformation, and media manipulation.

Explores media resistance as an integrated part of culture, rather than as incidents of moral or media panic. Draws on political and organizational sources, personal testimonies, fiction and non-fiction bestsellers as well as dystopian films to show how the media are placed in a villainous and disruptive role. Takes a historical perspective, looking at early resistance to books, print, cinema, radio and comics in the 1800s and 1900s; resistance to television in the late 1900s; and resistance to online and social media from around 2000.

Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass communication terms and concepts including "digital culture." It discusses various media platforms and how they are evolving as Information and Communication Technologies change.

This book has been peer-reviewed by 6 subject experts and is now available for adoption or adaptation. If you plan to adopt or adapt this open textbook, please let us know by filling out our adoption form (https://docs.google.com/forms/d/e/1FAIpQLSdIj_Te3hiuJL7cKaofhhUHuDz3_hlVXg6Wg1IPcDZoH2pRrg/viewform?usp=sf_link).

You can view the book's Review Statement (https://press.rebus.community/mscy/back-matter/review-statement/) for more information about reviewers and the review process. An Accessibility Assessment (https://press.rebus.community/mscy/back-matter/accessibility-assessment/) for this is book has also been prepared to see how this book meets accessibility standards.

A Creative Commons Textbook

Word Count: 38532

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Media Studies 101 is the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We have constructed this text so it can be read in a number of ways. You may wish to follow the structured order of 'chapters' like you would in a traditional printed textbook. Each section builds on and refers back to previous sections to build up your knowledge and skills. Alternatively, you may want to go straight to the section you are interested in -- links will help guide you back to definitions and key ideas if you need to refresh your knowledge or understand a new concept.