Offers great information on developing and delivering business messages. This text also provides information on nonverbal communication and offers helps for ELL students/communicators.
This book is intended for an undergraduate or MBA level Financial Accounting course. It covers the standard topics in a standard sequence, utilizing the Socratic method of asking and answering questions. For questions about this textbook please contact textbookuse@umn.edu
Information Systems: A Manager’s Guide to Harnessing Technology is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology. For questions about this textbook please contact textbookuse@umn.edu
OER in Progress - Scheduled to be Completed by August 2023
Short Description:
Keys to Communication: An Essential Guide to Communication in the Real World is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This edition is published by the University of Montevallo Department of Communication and was adapted from the University of Minnesota Libraries Publishing edition. Edited, adapted, and additional content written by Jeff Walker.
Long Description:
Keys to Communication: An Essential Guide to Communication in the Real World is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This edition is published by the University of Montevallo Department of Communication and was adapted from the University of Minnesota Libraries Publishing edition. Edited, adapted, and additional content written by Jeff Walker.
Word Count: 45109
(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)
Mastering Strategic Management is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative. For questions about this textbook please contact textbookuse@umn.edu
This resource is a pressbook created by the University of Minnesota covering the topics of organizational behavior.
The Canadian edition of Organizational Behaviour is an updated textbook for Organizational Behaviour courses with a focus on Canadian content. This textbook has been updated with relevant and current examples and includes Canadian statistical and demographic information. It provides a comprehensive overview of the key concepts that make up an introductory course to Organizational Behaviour. This textbook is an excellent resource for students, balancing fundamental theories with relevant examples.
Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
Principles of Social Psychology is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative. For questions about this textbook please contact textbookuse@umn.edu
Social Problems: Continuity and Change is a realistic but motivating look at the many issues that are facing our society today. As this book’s subtitle, Continuity and Change, implies, social problems are persistent, but they have also improved in the past and can be improved in the present and future, provided that our nation has the wisdom and will to address them.
An Introduction to Mass Communication
Short Description:
Understanding Media and Culture: An Introduction to Mass Communication, will support an engaging and interesting course experience for students that will not only show them the powerful social, political and economic forces will affect the future of media technology, but will challenge students to do their part in shaping that future. For questions about this textbook please contact textbookuse@umn.edu
Long Description:
Understanding Media and Culture: An Introduction to Mass Communication is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative. Though the publisher has requested that they and the original author not receive attribution, this adapted edition reproduces all original text and sections of the book, except for publisher and author name attribution. For questions about this textbook please contact textbookuse@umn.edu
Word Count: 185227
ISBN: 978-1-946135-26-1
(Note: This resource's metadata has been created automatically as part of a bulk import process by reformatting and/or combining the information that the author initially provided. As a result, there may be errors in formatting.)
According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed.
Short Description:
Note: This book was updated to include over 150 interactive H5P activities in December 2021. You can find it here: Writing for Success: 1st Canadian H5P Edition Writing for Success is a text that provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition.
Long Description:
Writing for Success is a text that provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition.
This book addresses each concept with clear, concise, and effective examples that are immediately reinforced with exercises and opportunities to demonstrate learning.
Each chapter allows students to demonstrate mastery of the principles of quality writing. With its incremental approach, this book can address a range of writing levels and abilities, helping each student prepare for the next writing or university course. Constant reinforcement is provided through examples and exercises, and the text involves students in the learning process through reading, problem solving, practicing, listening, and experiencing the writing process.
Each chapter also has integrated examples that unify the discussion and form a common, easy to understand basis for discussion and exploration. This will put students at ease and allow for greater absorption of the material.
Word Count: 121512
ISBN: 978-1-77420-017-9
(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)