This basic guideline is a tool addressed to all the seniors and …
This basic guideline is a tool addressed to all the seniors and people working in the social field who would like to have a thorough knowledge of what the European Senior Volunteering (ESV) is about. This guideline aims to reach organizations, institutions, seniors, youth and leaders who are willing to organize their first activities addressed to seniors under the EU Programmes or other volunteering actions. This final output of the “ERASVUS+” project represents the recommendations gathered by the four partner organizations, on how to manage international volunteering projects for seniors, focusing on their needs and expectations and by taking into consideration the effectiveness of the intercultural and intergenerational aspects of the learning paths.
"The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein."
The freely downloadable version is available on the official website of the project: https://erasmuspluswebsite.wixsite.com/erasvus
Students use the 5 Ws (who, what, when, where, why, and how) …
Students use the 5 Ws (who, what, when, where, why, and how) to evaluate an information source and determine if they would cite it in a paper. This assignment is used as an information literacy exercise at the University of Tennessee Libraries, where students are given a New York Times column to read before completing the assignment in groups.
For a copy of this resource as it was originally given to students, go to: https://drive.google.com/file/d/0B0vtrPDaeiV6VFJUYUNzRGlfb00/view?usp=sharing. Results of the use of this activity were shared in an article published in the journal Reference & User Services Quarterly 53, no. 4 (Summer 2014): 334-347.
Web sources can be created by anyone and therefore are riskier in …
Web sources can be created by anyone and therefore are riskier in terms of their credibility and authority. This source offer some criteria by which webpages can be evaluated for authenticity.
Cultivating stakeholders is a critical part of event management. This application activity …
Cultivating stakeholders is a critical part of event management. This application activity covers the following four-stage process for involving stakeholders in an event: identification of stakeholders, classifying stakeholders, assessing stakeholders, and maintaining stakeholders. A case study is provided for students to apply to cultivating stakeholders in an industry example.
In the market segmentation of festival attendees’ application activity, students will review …
In the market segmentation of festival attendees’ application activity, students will review a mini-lecture material related to market segmentation, target marketing, and event positioning. Students will then apply the concepts of marketing segmentation, target marketing, and event positioning by analyzing data collected from an international music festival to establish the target market of the international music festival.
Risk management is a critical part of event management. This worksheet covers …
Risk management is a critical part of event management. This worksheet covers definitions of the key aspects of risk management and the steps taken by event management in creating a risk management plan. A case study is provided for students to apply the risk management process in an industry example.
Sponsorship management is activities that an event organization engages in to secure …
Sponsorship management is activities that an event organization engages in to secure support from sponsors and manage the interests of sponsors at the event. The organizer and sponsor are jointly interested in successfully operating events for their mutual benefit. This section provides an overview of sponsorship management for events. The differences between sponsorship and advertising were compared for their strengths and weaknesses. The sponsorship management of a social event was discussed from the prospective from the perspective of organizers and sponsors. A case study on an LGBT+ event provided a case problem for how to construct a social media sponsorship package.
Volunteer management is an integral part of any event that relies on …
Volunteer management is an integral part of any event that relies on volunteer contributions. Managing volunteers for events is related to three related domains: events, human resources, and volunteering. Each of the domains is discussed for its relation to volunteer management in the context of a sporting event. The practice of managing volunteers is considered in terms of its phases. A real-life case is provided so that students can apply their understandings of volunteer management in resolving the case problems.
Financial management helps an event planning operation to achieve a profitable future …
Financial management helps an event planning operation to achieve a profitable future in the competitive business environment. Astute financial management involves securing, allocating and controlling financial resources held by the operation. Good budgeting practices ensure a successful outcome of an event that meets financial objectives. A real-life case study is provided for students to apply financial management principles.
NSCC EDITION [PREL 2166] Word Count: 91331 ISBN: 978-1-990641-81-7 (Note: This resource's …
NSCC EDITION [PREL 2166]
Word Count: 91331
ISBN: 978-1-990641-81-7
(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)
Short Description: Lecturer, Marketing and Communications The Pennsylvania State University Word Count: …
Short Description: Lecturer, Marketing and Communications The Pennsylvania State University
Word Count: 93101
(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)
Learning Objectives: Describe the four models of public relations and the four …
Learning Objectives: Describe the four models of public relations and the four stages of a typical public relations campaign. Analyze the role of public relations in media and culture. Analyze the ways public relations is taking the place of traditional advertising. Explain the concept of branding. Describe the uses of public relations in politics, government, and news media. Understand what integrated marketing communications (IMC) are. Understand why organizations may change their promotional strategies to reach different audiences. Understand the different components of the promotion (communication) mix and why organizations may consider all components when designing the IMC program. Understand the difference between types of communication that target many people at one time versus types of communication that target individuals. Understand the difference between media and vehicles. Explain the similarities and differences between advertising and direct marketing. Understand the benefits of direct marketing and what types of direct marketing organizations often utilize. Understand what a unique selling proposition is and how it is used. Understand different types of promotion objectives. Identify different message strategies. Understand different ways in which promotion budgets can be set. Understand how the budget can be allocated among different media. Learn about different types of sales promotions companies use to get customers to buy their products. Understand the different types of sales promotions companies use with their business customers. Understand why sales promotions have become such an integral part of an organization’s promotion mix. Differentiate between push and pull strategies. Understand the concept of public relations and why organizations allocate part of their promotional budgets to it. Understand what the different types of public relations tools are. Explain how companies use different public relations tools to their advantage. Understand the different social media zones. Understand how social media can generate publicity. Explain how social media keeps changing.
The March 2022 issue of Page One Economics covers the topics of …
The March 2022 issue of Page One Economics covers the topics of income and wealth through the lens of racial inequality. Learn the difference between income and wealth, how the racial wealth gap has endured over time, and the reasons that certain groups have been limited in their wealth-building potential.
This exercise allows students to explore how people with sight-impairmentments read documents …
This exercise allows students to explore how people with sight-impairmentments read documents and digital media using screen readers or through text narration. By using a freely downloadable screen reader (and/or an enabled text-to-talk feature) and an embedded accessibility checker, students will evaluate the accessibility of a provided sample memo. Students will be guided to reflect upon universal design techniques to improve written communication.
Short Description: This textbook was written for a community college introductory course …
Short Description: This textbook was written for a community college introductory course in spreadsheets utilizing Microsoft Excel. While the figures shown utilize Excel 2019, the textbook was written to be applicable to other versions of Excel as well. The book introduces new users to the basics of spreadsheets and is appropriate for students in any major who have not used Excel before. This textbook includes instructions for Excel for Mac also.
Long Description: This Beginning Excel textbook is intended for use in a one-term introductory spreadsheet course for all majors taught at two-year colleges. The basics of Excel, as they apply to the professional workplace, are introduced, including spreadsheet design, data entry, formulas, functions, charts, tables, and multi-sheet use. This textbook includes instructions for Excel for Mac also.
This work is licensed under the Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/.
Word Count: 91873
(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)
Word Count: 74629 (Note: This resource's metadata has been created automatically by …
Word Count: 74629
(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)
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