Short Description:
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

Long Description:
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field – baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

While this is a textbook, it is not meant to read like a traditional textbook, especially on a topic that is rooted in digital to an audience who, let’s be honest, doesn’t really like to read. No shade. I too would rather watch a YouTube video on how to fix a problem with my laptop than read the manual.

Like many of my Generation X peers, I began using forums and chat rooms in the early 1990’s and have watched social networks come and go (AOL and Yahoo chat rooms, Friendster, Myspace) – To those not inclined to spend countless hours online over the past couple of decades, it may seem as if things change too often.

For others, particularly those born into the technology, aka digital natives, social networks as with most technology, are second nature to you, but not having work experience may leave you perplexed as to what your boss/ client / customers really want from you as a social media manager.

If you fall within either one of these audiences, this book is for you. I will do my best to help you sort out a basic understanding of the why of social media as a marketing tool for business, for personal brand building, and perhaps more importantly, where to find supporting information and research to help you design, monitor, test, and re-define a social media marketing strategy.

If you are utilizing this book as an instructor or are considering using this book as an instructor, first of all, Thank you very much! Here, you will find the instruction plan and a practical way of teaching students how the principles of marketing work. We will also explore the principles for each prominent social website. Also, the exercises with every chapter will give students a better chance at understanding these concepts as well.

To sum it up, the target audience for the book is a person who is interested in social media marketing for brand building.

Word Count: 23734

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Inventory Analytics provides a comprehensive and accessible introduction to the theory and practice of inventory control – a significant research area central to supply chain planning. The book outlines the foundations of inventory systems and surveys prescriptive analytics models for deterministic inventory control. It further discusses predictive analytics techniques for demand forecasting in inventory control and also examines prescriptive analytics models for stochastic inventory control.

Short Description:
The phrase “Internet of Things" (IoT) alludes to the billions of physical devices connected to the Internet in order to exchange raw data and analyze the information. This book introduces the IoT use cases and technologies. It uses practical examples to demonstrate the effect of IoT and its potential to change our world, and it discusses the existing wired and wireless communication technologies that have enabled IoT. The book also includes multiple choice and review questions to support student learning and reflection.

Word Count: 22617

ISBN: 978-1-990132-01-8

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Study and application of basic principles of effective extemporaneous speaking, including audience analysis and adaptation, topic selection, research, organization, and presentation skills.
Chapter 1: Why Public Speaking Matters Today
Chapter 2: Building Confidence
Chapter 3: Audience Analysis
Chapter 4: The Importance of Listening
Chapter 5: Ethics
Chapter 6: Researching Your Speech
Chapter 7: Supporting Ideas and Building Arguments
Chapter 8: Organizing and Outlining
Chapter 9: Delivery
Chapter 10: Introductions and Conclusions
Chapter 11: Language
Chapter 12: Presentation Aids
Chapter 13 Informative Speaking
Chapter 14: Persuasive Speaking
Chapter 15: Special Occasion Speaking
Chapter 16: Online Public Speaking

“It’s All Greek to Me!” has everything—entertaining stories, academic articles in a variety of disciplines, vocabulary crossover in literary and academic readings, connections to local, American, and Western culture, and plenty of chances for critical thinking for advanced students of English as a Second Language (ESL). All readings are authentic with minimal adaptation from a variety of sources.

This textbook also gives help for advanced level grammar and writing issues, using outside sources, and reading and vocabulary strategies.

Introductory Spanish

Short Description:
JUNTXS is an open access educational resource which can be used in conjunction with a variety of approaches to support beginning learners of Spanish. This media-rich learning resource is designed to guide learners in their Spanish language learning journey through a critical and intercultural lens and to provide regular opportunities to explore, practise and improve their ability to read, speak, and understand this language as it is used across the Spanish-speaking world.

Word Count: 5581

ISBN: 978-1-74272-346-4

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Intermediate Spanish

Short Description:
+JUNTXS is an open access educational resource which can be used in conjunction with a variety of approaches to support intermediate learners of Spanish. This media-rich learning resource is designed to guide learners in their Spanish language learning journey through a critical and intercultural lens and to provide regular opportunities to explore, practice and improve their ability to read, speak, and understand this language as it is used across the Spanish-speaking world.

Word Count: 4409

ISBN: 978-1-74272-347-1

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Short Description:
Jacob Lawrence (1917-2000) is widely recognized as one of the most important American artists of the 20th century. He is best known for epic multi-panel narratives like the Migration Series (1940-1941) and Struggle: from the History of the American People (1954-56), which he created as a young artist living and working in in New York City. The second half of Lawrence’s career, which he spent in Seattle as a Professor of Art at the University of Washington, has received far less attention. The essays in this volume, researched and written by the participants in the Spring 2021 art history seminar “Art and Seattle: Jacob Lawrence” at the University of Washington School of Art + Art History + Design, fill in this gap. In so doing, we take our lead from the artist’s own framing of the Seattle period as a critical stage in his artistic development, in which conceptual and formal concerns explored across his long career converged and became more of the sum of their parts.

Long Description:
Jacob Lawrence (1917-2000) is widely recognized as one of the most important American artists of the 20th century. He is best known for epic multi-panel narratives like the Migration Series (1940-1941) and Struggle: from the History of the American People (1954-56), which he created as a young artist living and working in in New York City. The second half of Lawrence’s career, which he spent in Seattle as a Professor of Art at the University of Washington, has received far less attention. The essays in this volume, researched and written by the participants in the Spring 2021 art history seminar “Art and Seattle: Jacob Lawrence” at the University of Washington School of Art + Art History + Design, fill in this gap. In so doing, we take our lead from the artist’s own framing of the Seattle period as a critical stage in his artistic development, in which conceptual and formal concerns explored across his long career converged and became more of the sum of their parts.

Word Count: 66080

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We have designed this third edition of Java, Java, Java to be suitable for a typical Introduction to Computer Science (CS1) course or for a slightly more advanced Java as a Second Language course. This edition retains the “objects first” approach to programming and problem solving that was characteristic of the first two editions. Throughout the text we emphasize careful coverage of Java language features, introductory programming concepts, and object-oriented design principles.

This book is Part I of a two-part set that introduces the Java programminglanguage. The text assumes the student will be using the BlueJ developmentenvironment and provides some introductory BlueJ material. Our experiencehas been that BlueJ is easy to learn and provides a good programmingenvironment for the beginner programmer.

This book is Part II of a two-part set that introduces the Java programming language. The text assumes the student will be using the BlueJ development environment and provides some introductory BlueJ material. Our experience has been that BlueJ is easy to learn and provides a good programming environment for the beginner programmer.

These are lecture notes for cs427 at Oregon State University, an introductory course in cryptography at the advanced undergraduate level. By reading and studying these notes, you should expect to learn how to:

*State and interpret the standard formal definitions for the most common cryptographic security properties (privacy and authentication).
*Formally prove security properties of sound cryptographic constructions, and break the security of unsound ones.
*Choose the appropriate cryptographic primitive for a task (block ciphers, hash functions, MACs, public-key encryption, etc.) while avoiding common pitfalls.
*Along the way, you will also learn how the most common cryptographic constructions work.

Études, analyses et témoignages sur les injustices cognitives dans les pays des Suds. Textes tirés de deux colloques (Port-au-Prince, mars 2016 et Yaoundé, mai 2016), textes inspirés par le projet SOHA et traductions.

Short Description:
This book is a lab manual to accompany the KIN 4370 course: Exercise Testing and Prescription. The chapter for each lab activity includes background information, protocol description, comprehension questions, and tables to help with test interpretation (as required).

Word Count: 10300

Included H5P activities: 8

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Short Description:
This book is a lab manual to accompany the Virtual KIN 4370 course: Exercise Testing and Prescription. The chapter for each lab activity includes background information, protocol description, comprehension questions, and tables to help with test interpretation (as required). The lab activities have been modified from face-to-face environment to an at-home virtual learning course.

Word Count: 13166

Included H5P activities: 33

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The Kansas State University Human Nutrition (FNDH 400) Flexbook is a textbook for students taking Kansas State University FNDH 400 course.FNDH 400 is a 3-hour, intermediate-level, human nutrition course at Kansas State University take primarily by sophomores and juniors because it has prerequisites of a college biology and chemistry courses.

Short Description:
If you are looking for a quick study guide in Computer Studies, this book is an excellent resource. Skip the lengthy and distracting books and instead use this book to guide your studies, review your knowledge, or help with tutoring. This book quickly gets to the heart of each particular topic, helping students with a quick review before doing homework or preparing for a test.

Long Description:
If you are looking for a quick study guide in Computer Studies, this book is an excellent resource. Skip the lengthy and distracting books and instead use this book to guide your studies, review your knowledge, or help with tutoring. This book quickly gets to the heart of each particular topic, helping students with a quick review before doing homework or preparing for a test.

Word Count: 22107

ISBN: 978-1-77420-085-8

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Green chemistry, in addition to being a science, it is also a philosophy and nearly a religion. Attendance at American Chemical Society Green Chemistry & Engineering Conferences will instill such an ideal into any attendant because of the nearly universal appeal and possibilities in this novel approach to radicalizing the business of doing science and engineering.

Diverse Perspectives

Short Description:
This book is intended for readers who have never studied the Middle East, or experts who may wish to fill gaps in their knowledge of the region from other disciplines. Whether for establishing or deepening one’s knowledge of the region, these fundamentals are important to know. The languages, cultural, religious and sectarian communities of the region, and selected turning points and influential people in history are starting points for gaining an understanding of the diverse contexts of the region.

Long Description:
This book is intended for readers who have never studied the Middle East, or experts who may wish to fill gaps in their knowledge of the region from other disciplines. Whether for establishing or deepening one’s knowledge of the region, these fundamentals are important to know. The languages, cultural, religious and sectarian communities of the region, and selected turning points and influential people in history are starting points for gaining an understanding of the diverse contexts of the region. It is based on introductory and graduate courses on the contemporary Middle East, which the Center’s director, Dr. Alam Payind, has been teaching for the past 30 years. The book’s co-author, Melinda McClimans, has taught these and other courses with him, as well as her own, for the past 15 years. The material is intended engage with diverse – even conflicting – cultural and historical perspectives, and ways of perceiving both Middle Eastern and world history from perspectives within the region. It is not intended to reinforce a monolithic or matter-of-fact perception of the region. For this and many other reasons, images are an important aspect of the knowledge presented. Each chapter starts with links to its image galleries, along with other visual aids and key elements.

Word Count: 28082

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Knowing Home attempts to capture the creative vision of Indigenous scientific knowledge and technology that is derived from an ecology of a home place. The traditional wisdom component of Indigenous Science—the values and ways of decision-making—assists humans in their relationship with each other, the land and water, and all of creation. Indigenous perspectives have the potential to give insight and guidance to the kind of environmental ethics and deep understanding that we must gain as we attempt to solve the increasingly complex problems of the 21st century.