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Customer Insights
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Autumn 2022 Edition

Short Description:
This textbook is based on materials sourced from different practitioners from the world of research design, data collection, analysis, and interpretation. The author and her collaborators have also added materials to supplement the available literature. This activity is aligned with SDG4 – Quality Education and SDG10 - Reduced Inequalities.  NewParaThis first edition is running concurrently with Customer Insights. Second Edition.

Long Description:
Increasingly, the concept of marketing research is being replaced with the term ‘customer or consumer insights’. As decision-makers are bombarded with data, it is important to have an Insights Team or Department which can sift through it all and identify those nuggets of information that can meaningfully explain human behaviour. Such insights must translate into an informed business strategy for success. This book has been curated to ensure that the practice of data collection, analysis, and interpretation is presented from an industry perspective. This first edition is running concurrently with Customer Insights. Second Edition https://oercollective.caul.edu.au/customer-insights/

Word Count: 41271

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Subject:
Applied Science
Business and Communication
Career and Technical Education
Environmental Studies
Information Science
Management
Material Type:
Textbook
Provider:
Western Sydney University
Date Added:
02/01/2022
Cyber-Human Systems, Space Technologies, and Threats
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CYBER-HUMAN SYSTEMS, SPACE TECHNOLOGIES, AND THREATS is our eighth textbook in a series covering the world of UASs / CUAS / UUVs / SPACE. We address the technological future of the merging of cyber-human systems (robots, cyborgs, AI/ML, computers) with humans and apply these innovations to space operations and defense against threats that are concomitant with their development. We look at artificial brains, legality of CHS sensors, AI /ML and Ag and food industry; Neurostrike and CHATGPT, biological threats and growth in space, space EW, modeling, deep space warfare, logistics and dominance; hypersonic missiles, cyber threats in space, machine parts, materials technologies, and economies of scale, quantum technologies impact and finally, innovative wireless power transfer for space applications. State-of-the-Art research by a team of eighteen SMEs is incorporated into our book. We trust you will enjoy reading it as much as we have in its writing. There is hope for the future. There is also caution needed.

Subject:
Applied Science
Engineering
Material Type:
Textbook
Provider:
New Prairie Press
Date Added:
11/22/2024
Cyber Security Economics
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This economics course provides an introduction to the field of cybersecurity through the lens of economic principles. Delivered by four leading research teams, it will provide you with the economic concepts, measurement approaches and data analytics to make better security and IT decisions, as well as understand the forces that shape the security decisions of other actors in the ecosystem of information goods and services.

Systems often fail because the organizations that defend them do not bear the full costs of failure. In order to solve the problems of growing vulnerability to computer hackers and increasing crime, solutions must coherently allocate responsibilities and liabilities so that the parties in a position to fix problems have an incentive to do so. This requires a technical comprehension of security threats combined with an economic perspective to uncover the strategies employed by cyber hackers, attackers and defenders.

Subject:
Applied Science
Computer Science
Material Type:
Full Course
Provider:
Delft University of Technology
Provider Set:
TU Delft OpenCourseWare
Author:
Dr. Ir. Carlos Hernandez Gañán
Dr. Rainer Böhme
Dr. Tyler Moore
Prof.dr. Michel van Eeten
Prof.dr. Ross Anderson
Date Added:
08/16/2019
Cybersecurity Risk Quantification
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This textbook offers a full 7-week college undergraduate/graduate course on cybersecurity risk quantification. A companion Excel-based toolkit with models is included and available for download in the book's resource section.

No prior experience with risk quantification is required.

The course is divided into seven modules. Students are introduced to basic and advanced methods and models for quantifying cyber risk. Students will perform a risk analysis and present their findings in week 7. In module 1, they are given background information for the course project and their first basic tool for quantifying risk. In module 2, they learn how to analyze vulnerability data and receive another tool to complete that work. In module 3, they will perform an attack analysis based on a scenario they will develop, and they are given their first model to quantify that risk. In module 4, they are given several tools and a fully functional FAIR-compliant model, and they will quantify risk in financial terms. In module 5, they are given two advanced models: a probability tree and a Bayesian Inference model. In module 6 students focus on best practices for present their results and communiating risk. In module 7, students deliver their analysis.

Subject:
Applied Science
Computer Science
Material Type:
Full Course
Provider:
Boise State University
Author:
Charlene Deaver-Vazquez
Date Added:
07/26/2024
DC Circuits
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This book covers Direct Current (DC) circuit theory and is broken up into three modules. Module 1 covers the basics for circuits that include DC sources (voltage or current) and resistors. Even though Module 1 is not very difficult, it forms the foundation for more complicated topics in modules 2 and 3 so it is important to have a firm grasp of all Module 1 topics before moving on. Module 2 covers more difficult problem solving techniques for circuits that include only DC sources and resistors. Module 3 introduces capacitors and inductors. These non-linear reactive components are analyzed in the transient and steady state regions in circuits with DC sources in Module 3. Also annexed is a two-page cheat sheet that ENGR 2431 students at University of Oklahoma can use for exams.

Subject:
Applied Science
Engineering
Material Type:
Textbook
Provider:
SHAREOK
Author:
Chad Davis
Date Added:
11/13/2018
DC Electrical Circuit Analysis: A Practical Approach
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Welcome to DC Electrical Circuit Analysis, an open educational resource (OER). The goal of this text is to introduce the theory and practical application of analysis of DC electrical circuits. It is offered free of charge under a Creative Commons non-commercial, share-alike with attribution license. For your convenience, along with the free pdf and odt files, print copies are available at a very modest charge. Check my web sites for links.

Subject:
Applied Science
Engineering
Material Type:
Textbook
Provider:
Dissidents
Author:
James M. Fiore
Date Added:
11/18/2021
The DEI Metadata Handbook: A Guide to Diverse, Equitable, and Inclusive Description
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Written primarily for professionals in library and information science but with applicability to archives and other information management industries, this handbook provides an overview of metadata work that focuses on diversity, equity, and inclusion (DEI). DEI metadata work has several goals: enhancing diverse representation in descriptive metadata; improving discovery of diverse resources; and mitigating negative effects of inaccurate, outdated, or offensive terminology. Readers will gain a broad awareness of DEI-related issues in metadata creation and management; learn techniques for retroactively reviewing and updating existing metadata to address these issues; and develop strategies to create metadata that better meets DEI needs.

Subject:
Applied Science
Information Science
Material Type:
Textbook
Provider:
Iowa State University
Author:
Christopher S. Dieckman
H. E. Wintermute
Heather M. Campbell
Hema Thulsidhos
Nausicaa L. Rose
Date Added:
07/29/2024
DISRUPTIVE TECHNOLOGIES WITH APPLICATIONS IN AIRLINE & MARINE AND DEFENSE INDUSTRIES
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Short Description:
Disruptive Technologies With Applications in Airline, Marine, Defense Industries is our fifth textbook in a series covering the world of Unmanned Vehicle Systems Applications & Operations On Air, Sea, and Land. The authors have expanded their purview beyond UAS / CUAS / UUV systems that we have written extensively about in our previous four textbooks. Our new title shows our concern for the emergence of Disruptive Technologies and how they apply to the Airline, Marine and Defense industries. Emerging technologies are technologies whose development, practical applications, or both are still largely unrealized, such that they are figuratively emerging into prominence from a background of nonexistence or obscurity. A Disruptive technology is one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry.That is what our book is about. The authors think we have found technology trends that will replace the status quo or disrupt the conventional technology paradigms.The authors have collaborated to write some explosive chapters in Book 5:Advances in Automation & Human Machine Interface; Social Media as a Battleground in Information Warfare (IW); Robust cyber-security alterative / replacement for the popular Blockchain Algorithm and a clean solution for Ransomware; Advanced sensor technologies that are used by UUVs for munitions characterization, assessment, and classification and counter hostile use of UUVs against U.S. capital assets in the South China Seas. Challenged the status quo and debunked the climate change fraud with verifiable facts; Explodes our minds with nightmare technologies that if they come to fruition may do more harm than good; Propulsion and Fuels: Disruptive Technologies for Submersible Craft Including UUVs; Challenge the ammunition industry by grassroots use of recycled metals; Changing landscape of UAS regulations and drone privacy; and finally, Detailing Bioterrorism Risks, Biodefense, Biological Threat Agents, and the need for advanced sensors to detect these attacks.

Long Description:
Disruptive Technologies With Applications in Airline, Marine, Defense Industries is the authors fifth textbook in a series covering the world of Unmanned Vehicle Systems & Operations On Air, Sea, Land; Counter Unmanned Aircraft Systems Technologies and Operations; Unmanned Aircraft Systems in the Cyber Domain: Protecting USA’s Advanced Air Assets, 2nd edition; and Unmanned Aircraft Systems (UAS) in the Cyber Domain Protecting USA’s Advanced Air Assets, 1st edition; have seen considerable global recognition in the field. (Nichols R. K., et al., 2020) (Nichols R. , et al., 2020) (Nichols R. , et al., 2019) (Nichols R. K., 2018)

The authors have expanded their purview beyond UAS / CUAS / UUV systems which they have written extensively about in our previous four textbooks. Our new title shows our concern for the emergence of Disruptive Technologies and how they apply to the Airline, Marine and Defense industries.

There is a difference between emerging technology trends and disruptive ones. Emerging technologies are technologies whose development, practical applications, or both are still largely unrealized, such that they are figuratively emerging into prominence from a background of nonexistence or obscurity. Some sources say that emerging technologies are taking over the world by a storm and if misused, it could turn out to be our worst enemy.

Disruptive technology is one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry. (Rouse, 2021)

That is what our book is about. The authors think they have found technology trends that will replace the status quo or disrupt the conventional technology paradigms.

The authors have written some explosive chapters in their Book 5. Dr. Hans Mumm has written about the Advances in Automation & Human Machine Interface. Wayne Lonstein, JD has given the reader a solid look at Social Media as a Battleground in Information Warfare (IW). CEO Bart Shields has delivered a viable, less risky, more robust cyber-security alterative / replacement for the popular Blockchain Algorithm and a clean solution for Ransomware. Professor Randall K. Nichols has written about the Advanced Sensor Technologies that are used by UUVs for munitions characterization, assessment, and classification. He reports on their counter hostile use of UUVs against U.S. capital assets in the South China Seas. In a second chapter, Professor Nichols has challenged the status quo and debunked the climate change fraud with verifiable facts. In his third chapter, he explodes our minds with Nightmare Technologies that if they come to fruition may do more harm than good.

Dr. Mark Jackson has written authoritatively about Propulsion and Fuels: Disruptive Technologies for Submersible Craft Including UUVs. CEO Randall Mai has penned a chapter to Challenge the Ammunition Industry by Grassroots use of Recycled Metals. Captain John Paul Hood writes about the changing landscape of UAS regulations and drone privacy laws. 2021 will prove to be most challenging for owners and manufacturers of UAS. CEO & Dr. Suzanne Sincavage and Professor Candice Carter have teamed up to scare the pants off of us – especially during the COVID-19 pandemic – by detailing Bioterrorism Risks, Biodefense, Threat Agents and the need for advanced sensors to detect these attacks. Their chapter is truly a wake-up call.

Word Count: 93837

ISBN: 978-1-944548-34-6

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Applied Science
Business and Communication
Chemistry
Physical Science
Material Type:
Textbook
Provider:
New Prairie Press
Date Added:
01/26/2024
D-Lab: Energy
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D-Lab: Energy offers a hands-on, project-based approach that engages students in understanding and addressing the applications of small-scale, sustainable energy technology in developing countries where compact, robust, low-cost systems for generating power are required. Projects may include micro-hydro, solar, or wind turbine generators along with theoretical analysis, design, prototype construction, evaluation and implementation. Students will have the opportunity both to travel to Nicaragua during spring break to identify and implement projects.
D-Lab: Energy is part of MIT’s D-Lab program, which fosters the development of appropriate technologies and sustainable solutions within the framework of international development.
This course is an elective subject in MIT’s undergraduate Energy Studies Minor. This Institute-wide program complements the deep expertise obtained in any major with a broad understanding of the interlinked realms of science, technology, and social sciences as they relate to energy and associated environmental challenges.

Subject:
Applied Science
Atmospheric Science
Career and Technical Education
Economics
Electronic Technology
Engineering
Environmental Science
Environmental Studies
Physical Science
Social Science
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Banzaert, Amy
Gandhi, Amit
Date Added:
02/01/2011
D-Lab I: Development
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D-Lab Development addresses issues of technological improvements at the micro level for developing countries—in particular, how the quality of life of low-income households can be improved by adaptation of low cost and sustainable technologies. Discussion of development issues as well as project implementation challenges are addressed through lectures, case studies, guest speakers and laboratory exercises. Students form project teams to partner with mostly local level organizations in developing countries, and formulate plans for an IAP site visit. (Previous field sites include Ghana, Brazil, Honduras and India.) Project team meetings focus on developing specific projects and include cultural, social, political, environmental and economic overviews of the countries and localities to be visited as well as an introduction to the local languages.

Subject:
Applied Science
Atmospheric Science
Economics
Engineering
Physical Science
Social Science
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Sanyal, Bishwapriya
Serrat, Victor Grau
Smith, Amy
Date Added:
09/01/2009
D-Lab II: Design
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D-Lab: Design addresses problems faced by undeserved communities with a focus on design, experimentation, and prototyping processes. Particular attention is placed on constraints faced when designing for developing countries. Multidisciplinary teams work on semester-long projects in collaboration with community partners, field practitioners, and experts in relevant fields. Topics covered include design for affordability, design for manufacture, sustainability, and strategies for working effectively with community partners and customers. Students may continue projects begun in EC.701J D-Lab I: Development.

Subject:
Applied Science
Atmospheric Science
Economics
Engineering
Physical Science
Social Science
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Serrat, Victor Grau
Smith, Amy
Date Added:
02/01/2010
D-Lab: Medical Technologies for the Developing World
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D-Lab Health provides a multidisciplinary approach to global health technology design via guest lectures and a major project based on fieldwork. We will explore the current state of global health challenges and learn how to design medical technologies that address those problems. Students may travel to Nicaragua during spring break to work with health professionals, using medical technology design kits to gain field experience for their device challenge. As a final class deliverable, you will create a product design solution to address challenges observed in the field. The resulting designs are prototyped in the summer for continued evaluation and testing.

Subject:
Applied Science
Economics
Health, Medicine and Nursing
Social Science
Material Type:
Full Course
Provider Set:
MIT OpenCourseWare
Author:
Gomez-Marquez, Jose
Date Added:
02/01/2010
D-Lab Student Showcases
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Student projects in D-Lab classes are defined by community partners and social ventures around the world. We don’t always know what is needed, but our community partners do, and our students have technical knowledge and skills to contribute to that work.
Each semester, through a selection of full-semester classes, our students form into teams to work on projects framed by community partners – NGOs, local nonprofits, and social entrepreneurs. At the end of each semester, students present their work to their peers, partners, and guests.

Subject:
Applied Science
Career and Technical Education
Engineering
Environmental Science
Environmental Studies
Material Type:
Full Course
Provider Set:
MIT OpenCourseWare
Author:
D-Lab, MIT
Date Added:
02/01/2022
D-Lab: Water, Climate Change, and Health
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D-Lab: Water, Climate Change, and Health is a project-based, experiential, and transdisciplinary course. Together with peers and experts, we will explore the vitally important interface of water, climate change, and health. This course addresses mitigation and adaptation to climate change as it pertains to water and health. Water-borne illness, malnutrition, and vector-borne diseases represent the top three causes of morbidity and mortality in regions of our focus. Students submit a term project, setting the stage for a lifelong commitment to communicating climate science to a broad public.

Subject:
Applied Science
Atmospheric Science
Health, Medicine and Nursing
Physical Science
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Murcott, Susan
Simpson, Juliet
Date Added:
02/01/2019
D-Lab: Water, Sanitation, and Hygiene
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This course focuses on disseminating Water, Sanitation and Hygiene (WASH) or water/environment innovations in developing countries and underserved communities worldwide. It emphasizes core WASH and water/environment principles, culture-specific solutions, tools for start-ups, appropriate and sustainable technologies, behavior change, social marketing, building partnerships, and the theory and practice of innovation diffusion.

Subject:
Applied Science
Atmospheric Science
Economics
Engineering
Environmental Science
Health, Medicine and Nursing
Physical Science
Social Science
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Hsu, Libby
Murcott, Susan
Date Added:
09/01/2019
DNA's Sister Does All the Work: The Central Roles of RNA in Gene Expression
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This course will explore the current frontiers of the world of RNA biology with primary research papers to trace how the original odd detail sometimes leads to major discoveries. As we discuss the different transcripts and processing events that enable this exciting diversity of RNA functions, we invite you to read landmark papers with us, think critically, and ask new questions, as we marvel at the wonders of RNA.
This course is one of many Advanced Undergraduate Seminars offered by the Biology Department at MIT. These seminars are tailored for students with an interest in using primary research literature to discuss and learn about current biological research in a highly interactive setting. Many instructors of the Advanced Undergraduate Seminars are postdoctoral scientists with a strong interest in teaching.

Subject:
Applied Science
Biology
Engineering
Life Science
Material Type:
Full Course
Provider Set:
MIT OpenCourseWare
Author:
Fiszbein, Ana
Jens, Marvin
Date Added:
02/01/2019
DRAFT ONLY Cognitive Neuroscience
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Short Description:
This textbook supports learning about cognitive neuroscience at a third-year undergrad level. It was collaboratively developed by the 2023 cognitive neuroscience (PSYC 384) students of St. Francis Xavier University (among others), and is continuously edited and updated by Dr. Erin Mazerolle.

Word Count: 23872

Included H5P activities: 5

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Subject:
Applied Science
Health, Medicine and Nursing
Material Type:
Textbook
Date Added:
01/26/2024
DRONE DELIVERY OF CBNRECy – DEW WEAPONS Emerging Threats of Mini-Weapons of Mass Destruction and Disruption ( WMDD)
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Short Description:
Drone Delivery of CBNRECy – DEW Weapons: Emerging Threats of Mini-Weapons of Mass Destruction and Disruption (WMDD) is our sixth textbook in a series covering the world of UASs and UUVs. Our textbook takes on a whole new purview for UAS / CUAS/ UUV (drones) – how they can be used to deploy Weapons of Mass Destruction and Deception against CBRNE and civilian targets of opportunity. We are concerned with the future use of these inexpensive devices and their availability to maleficent actors. Our work suggests that UASs in air and underwater UUVs will be the future of military and civilian terrorist operations. UAS / UUVs can deliver a huge punch for a low investment and minimize human casualties.

Long Description:
Drone Delivery of CBNRECy – DEW Weapons: Emerging Threats of Mini-Weapons of Mass Destruction and Disruption (WMDD) is our sixth textbook in a series covering the world of UASs & UUVs. Our textbook takes on a whole new purview for UAS / CUAS/ UUV (drones) – how they can be used to deploy Weapons of Mass Destruction and Deception against CBRNE and civilian targets of opportunity. We are concerned with the future use of these inexpensive devices and their availability to maleficent actors. Our work suggests that UASs in air and underwater UUVs will be the future of military and civilian terrorist operations. UAS / UUVs can deliver a huge punch for a low investment and minimize human casualties.

Repeating, we are concerned with the future use of these inexpensive devices and their availability to maleficent actors. As I write this description, we are on the 56th day of the savage invasion of Ukraine by Russia under President Putin. The Russian drone fleet numbers are above 500. They have had five years to grow their fleet. Russia currently uses them for domestic security, Syrian operations, and defense. (Facon, 2016) In the conflict, Russian troops seriously outnumber Ukrainian forces. However, on February 8, 2022, a Forbes report stated that Ukraine used 20 Turkish TB-2 drones to hit Russian targets and offset some of Russia’s enormous military advantages. (Malsin, 2022) According to Fox News, on February 27, 2022, President Putin ordered nuclear deterrent forces status raised to “special combat readiness” (Colton, 2022)

News like this in just one conflict suggests that UASs in air and underwater UUVs will be the future of military and civilian terrorist operations. UAS / UUVs can deliver a huge punch for a low investment and minimize human casualties. Our team believes that China is watching both the United States’ Neville Chamberlain appeasement strategy and the aggressive nature of Russia in its full-scale invasion of its neighbor. This portends that Taiwan is the next meal on the global plate. Unfortunately, two other state actors have season tickets: Iran and North Korea. Iran’s drone fleet is impressive and has caused other Gulf states’ inventories to escalate (UAE, Kingdom of Saudi Arabia, Egypt, Iraq, Jordan, Israel) (Barrie, 2021). North Korea (NK) lies about its air power. However, one report states that NK will have drones with stealth capability. (Choi, 2021) Maybe. According to Datablog, the US has the most drones and is best equipped for warfare. China, of course, might dispute these statistics. (DATABLOG, 2012) However, carrying a big stick doesn’t count anymore in the UAS’s future military play without the will to use it.

Our Wildcat team is composed of some impressive SMEs. We divided the work into four sections. Section 1 covers Chemical, Biological, Radiation, Nuclear, Explosive (CBRNE) weapons and payloads delivered by unmanned vehicles. Here we look at the technologies and damage delivered by drones as mini weapons of mass destruction and disruption. Chapter 7 concentrates on Deception and how drones can be used in PSYOPS and INFOWAR. Section 2 concentrates on Directed Energy Weapons (DEW), projectiles payloads, satellite killers, port disrupters, and cyberweapons against CBRN assets. Section 3 looks at policy considerations, risk assessments of threats and vulnerabilities of drone-based WMDD / DEW, practical crime scene investigations for hot zones, and unique challenges of responding to bioterrorism and chemical threats and attacks delivered by drones. Our final Section 4 concludes with social networking implications and DRONESEC security and tracking tools of the trade.

Over two years of solid research by a team of eleven SMEs is incorporated into our book. We trust you will enjoy reading it as much as we have in its writing. There are nightmares aplenty.

Word Count: 150837

ISBN: 978-1-944548-44-5

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Subject:
Applied Science
Chemistry
Engineering
Physical Science
Material Type:
Textbook
Provider:
New Prairie Press
Date Added:
01/26/2024
DV Lab: Documenting Science Through Video and New Media
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This course is an introductory exploration of documentary film theory and production, focusing on documentaries about science, engineering, and related fields. Students engage in digital video production as well as social and media analysis of science documentaries. Readings are drawn from social studies of science as well as from documentary film theory. The courses uses documentary video making as a tool to explore the worlds of science and engineering, as well as a tool for thinking analytically about media itself and the social worlds in which science is embedded. The course includes a hands-on lab component devoted to digital video production, in addition to classroom lectures and in-class film screenings.

Subject:
Anthropology
Applied Science
Arts and Humanities
Engineering
Graphic Arts
Social Science
Visual Arts
Material Type:
Full Course
Provider Set:
MIT OpenCourseWare
Author:
Boebel, Chris
Walley, Christine
Date Added:
09/01/2012