This course clarifies key marketing concepts, methods, and strategic issues relevant for …
This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. At this course, there are two major questions:
Marketing Question: What and how am I selling to whom? New Venture Question: How do I best leverage my limited marketing recourses?
Specifically, this course is designed to give students a broad and deep understanding of such topics as:
What are major strategic constraints and issues confronted by entrepreneurs today? How can one identify and evaluate marketing opportunities? How do entrepreneurs achieve competitive advantages given limited marketing resources? What major marketing/sales tools are most useful in an entrepreneurial setting?
Because there is no universal marketing solution applicable to all entrepreneurial ventures, this course is designed to help students develop a flexible way of thinking about marketing problems in general.
This course covers models of individual decision-making under certainty and uncertainty. Applications include risk …
This course covers models of individual decision-making under certainty and uncertainty. Applications include risk sharing and financial markets; contracts and information economics; village economies and national development; models with money and credit; trade, spatial economics and differentiated commodities.
In this activity, students will answers questions about themselves using memorized words …
In this activity, students will answers questions about themselves using memorized words and phrases. In addition, they will have the opportunity to share information about their hometown with the rest of the group. Students will learn how to discuss places and how to describe themselves. Students will also learn how to ask question to get to know each other.
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Your remixing, redistributing, or making derivatives works comes with some restrictions, including how it is shared.
Your redistributing comes with some restrictions. Do not remix or make derivative works.
Most restrictive license type. Prohibits most uses, sharing, and any changes.
Copyrighted materials, available under Fair Use and the TEACH Act for US-based educators, or other custom arrangements. Go to the resource provider to see their individual restrictions.
