Psychology is designed to meet scope and sequence requirements for the single-semester introduction to psychology course. The book offers a comprehensive treatment of core concepts, grounded in both classic studies and current and emerging research. The text also includes coverage of the DSM-5 in examinations of psychological disorders. Psychology incorporates discussions that reflect the diversity within the discipline, as well as the diversity of cultures and communities across the globe.Senior Contributing AuthorsRose M. Spielman, Formerly of Quinnipiac UniversityContributing AuthorsKathryn Dumper, Bainbridge State CollegeWilliam Jenkins, Mercer UniversityArlene Lacombe, Saint Joseph's UniversityMarilyn Lovett, Livingstone CollegeMarion Perlmutter, University of Michigan

By the end of this section, you will be able to:Explain the functions of the spinal cordIdentify the hemispheres and lobes of the brainDescribe the types of techniques available to clinicians and researchers to image or scan the brain

This resource is a video abstract of a research paper created by Research Square on behalf of its authors. It provides a synopsis that's easy to understand, and can be used to introduce the topics it covers to students, researchers, and the general public. The video's transcript is also provided in full, with a portion provided below for preview:

"Understanding how human decision-making and preferences manifest before conscious thought has long challenged researchers focused on cognitive and information science. Now, the field of neuromarketing – a discipline that looks at the neurocognitive underpinnings of consumer behavior – is starting to uncover, in amazing detail, exactly how the brain goes about recognizing a brand. An international research team based in Auckland University of Technology and Nottingham Trent University has devised a new machine learning method that tracks brain responses to logos on the millisecond timescale…even before conscious thoughts are formed. Their results shed light on the early spikes in brain activity that are tied to brand awareness. The method utilizes one of the most promising recent trends in artificial intelligence research: spiking neural networks. These networks use algorithms loosely modeled on the behavior of the human brain to recognize patterns in sets of streaming data..."

The rest of the transcript, along with a link to the research itself, is available on the resource itself.

Systems Neuroscience Laboratory consists of a series of laboratories designed to give students experience with basic techniques for conducting systems neuroscience research. It includes sessions on anatomical, neurophysiological, and data acquisition and analysis techniques, and the ways these techniques are used to study nervous system function. Training is provided in the art of scientific writing with feedback designed to improve writing skills. Assignments include weekly preparation for lab sessions, two major research reports and a series of basic computer programming tutorials (MATLAB®). The class involves the use of experimental animals. Enrollment is limited.