This is a short description of the differences in business between cost and price, as well as consumer and business customer. These terms are often confused.

Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric but they fall short in connecting this concept throughout all functional areas of the business. While it is important to offer superb customer service, being customer centric is far more than that. It's about mapping the customer journey to discover customer needs and wants, what's working and what is not, then taking action to improve the customer experience. Customer loyalty is built through providing exceptional customer experiences. This in turn increases revenues through positive company image, referrals, and increased customer lifetime value. Most organizations today realize that they must focus on the customer to remain competitive.

This resource is a video abstract of a research paper created by Research Square on behalf of its authors. It provides a synopsis that's easy to understand, and can be used to introduce the topics it covers to students, researchers, and the general public. The video's transcript is also provided in full, with a portion provided below for preview:

"Recent years have seen the rapid global emergence of the "gig economy". Today’s technology has made it easier than ever to take on platform-enabled jobs on the side or even full-time, whether that’s renting out your home, delivering food, or giving others a lift. But that, researchers from Ireland say, could be problematic. In a new article published in the Human Resource Management Journal, they discuss “gig work” as another chapter in an all-too-familiar story: how technology has outpaced our capacity to fully consider its effects on humans. As the gig economy continues to grow, gig workers themselves could be growing more distant from the platforms that provide at least some portion of their livelihood. While the work may offer the flexibility many seek, there’s clear cause for concern over the well-being of workers, signaling an urgent need for dedicated research. Part of the problem lies in how gig work is discussed..."

The rest of the transcript, along with a link to the research itself, is available on the resource itself.

Students will discuss and contrast the American and Japanese department stores. First, students will be asked to name American department stores and the items they sell. Then, students will be introduced to Japanese department stores through pictures and a website. Afterward, students will then role-play a shopping experience at a Japanese department store as they look for items specific to their scenario.NCSSFL-ACTFL Can-Do Statements:I can understand the difference between department stores in the United States and Japan.私はアメリカと日本のデパートの違いを理解できます。I can select items that correspond with everyday scenarios such as going on a date, preparing for school, etc.私は色々なシナリオによっていいアイテムを選べます。

In this activity, students will be able to practice talking about technology. Students will also be able to practice talking to an employee to determine how to fix their product or obtaining a new one.

In this activity, students will be able to practice talking about technology. Students will also be able to practice talking to an employee to determine how to fix their product or obtaining a new one.

In this activity, students will be able to practice talking about technology. Students will also be able to practice talking to an employee to determine how to fix their product or obtaining a new one.

In this activity, students will practice discussing technology. Students will also practice talking to an employee to determine how to fix their product or obtain a new one.

In this activity, students will discuss technology. Students will also practice interacting with an employee to determine how to fix their product or obtain a new one.

In this activity, students will discuss technology. Students will also practice interacting with an employee to determine how to fix their product or obtain a new one.