This three-part activity is designed for college-level intermediate Spanish classes with specific reference to Spanish-English bilinguals. Section one facilitates a review of Spanish grammar (e.g., article-noun agreement, accent and spelling/pronunciation rules), while also raising cultural awareness (e.g., stereotypes). Section two situates the lesson in business marketing themes and vocabulary by addressing slogans and logos. The student is asked to create their own design and to avoid grammatical errors and stereotypes. Finally, in section three, the student will compose a formal email to the "marketing manager" in order to discuss the shortcomings of the design of the original merchandise and to introduce their own design improvements.
- Subject:
- Business and Communication
- Languages
- Marketing
- World Cultures
- Material Type:
- Homework/Assignment
- Author:
- Joshua Frank
- Date Added:
- 11/17/2021