NSCC EDITION [PREL 2166]
Word Count: 91331
ISBN: 978-1-990641-81-7
(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)
2nd EDITION
Short Description:
Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing. See also Introduction to Marketing II 2e (MKTG 2005) . Supplementary teaching resources available.
Word Count: 120900
ISBN: 978-1-990641-17-6
(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)
2nd EDITION
Short Description:
Part II of NSCC's Introduction to Marketing. Part 1: Introduction to Marketing I 2e (MKTG 1010). Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing. Send an email to request access. Supplementary Teaching Resources Available.
Long Description:
This NSCC open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.
Word Count: 159000
ISBN: 978-1-990641-19-0
(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)
NSCC EDITION
Short Description:
This textbook is an introduction to tourism written with a first year college and university audience in mind.
Word Count: 99052
ISBN: 978-1-990641-59-6
(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)
Word Count: 123472
ISBN: 978-0-9699813-9-8
(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)
Short Description:
NSCC Math for Bookkeeping is an adapted condensed version of Business Math. The open textbook was written to meet the needs of a twenty-first century student. It takes a systematic approach to helping students learn how to think and centers on a structured process termed the PUPP Model (Plan, Understand, Perform, and Present). This process is found throughout the text and in every guided example to help students develop a step-by-step problem-solving approach.
Word Count: 41818
ISBN: 978-1-990641-23-7
(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)
NSCC EDITION
Short Description:
Organizational Behavior bridges the gap between theory and practice with a distinct ”experiential“ approach.
Word Count: 144863
ISBN: 978-1-990641-25-1
(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)