This open textbook for Concepts of Fitness and Wellness at Georgia Highlands …
This open textbook for Concepts of Fitness and Wellness at Georgia Highlands College was created through a Round Seven ALG Textbook Transformation Grant.
Studying sports as social phenomena helps us understand the ways that social …
Studying sports as social phenomena helps us understand the ways that social class, gender, race and ethnicity, sexuality, and physical ability influence our everyday lives. Sports are also linked with the organization and dynamics of family life. Parents and educators see them as tools for teaching values to young people. Politicians often see them as vehicles for developing local and national identities, and corporations sponsor certain types of sports to market both products and ways of thinking about competition and consumption to people worldwide. Corporate executives now realize that sponsoring people’s pleasures (i.e., sporting events) produces support for their products. At the same time, most sports organizations seek corporate support to ensure their survival.
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