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Customer Insights
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Second Edition

Short Description:
This textbook is based on materials sourced from different practitioners from the world of research design, data collection, analysis, and interpretation. The author and her collaborators have also added materials to supplement the available literature.

Long Description:
Increasingly, the concept of marketing research is being replaced with the term ‘customer or consumer insights’. As decision-makers are bombarded with data, it is important to have an Insights Team or Department which can sift through it all and identify those nuggets of information that can meaningfully explain human behaviour. Such insights must translate into an informed business strategy for success. This book has been curated to ensure that the practice of data collection, analysis, and interpretation is presented from an industry perspective.

Word Count: 42069

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Management
Material Type:
Textbook
Provider:
Western Sydney University
Author:
Dr Aila Khan
Dr Munir Hossain
Dr Sabreena Amin
Jacki Montgomery
Siddharth Jain
Date Added:
03/13/2023
Customer Relations for Managers
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Word Count: 78353

Included H5P activities: 42

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Management
Material Type:
Textbook
Date Added:
01/26/2024
Customer Service Management I Canvas course shell
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Course Description
This course provides an in-depth study of the methods and techniques employed by the hospitality and tourism industry to accomplish effective and efficient customer service operation. Includes combined discussions of management theory, systems, decision-making, and leadership directly relevant to any profession with emphasis on the hospitality industry. Also covers the business facets of human resource management, finance, ethics, and total quality management with a business environment.

Course Learning Outcomes
At the end of this course, students will be able to:

· Explain the elements of a service culture and what separates average and excellent customer service
· Identify consumer behaviors and needs as they relate to customer decisions
· Identify factors that help better serve a diverse customer base
· Describe how to build and maintain trust as related to quality service

Subject:
Business and Communication
Material Type:
Full Course
Author:
Velda Arnaud
Date Added:
03/11/2020
Customer Service Module
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A simple customer service module with aspects of other soft skills.Customer Service Module for business managers, supervisors and team leaders. Learning about the needs of your organisation will help you guide your staff with the following. Https://www.paramountplus.com.au

Subject:
Business and Communication
Material Type:
Module
Author:
David Smith
Date Added:
07/23/2019
Customize PowerPoint Background: Most Excellent PowerPoint Tips
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We take a quick look at how to customize the background in your PowerPoint presentation. I use both Microsoft PowerPoint 2013 and Microsoft PowerPoint 20111 on Mac.

How to change background in powerpoint 2013

Subject:
Business and Communication
Material Type:
Lecture
Provider:
Mr. Ford's Class
Author:
Scott Ford
Date Added:
09/26/2014
Cybersecurity Presentation Series: Part 2 QuickBooks® & Security Controls
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Today many small businesses benefit from QuickBooks (Desktop and Online) as a financial accounting and management tool to support their businesses. Among the number of business risks to manage, the protection of the financial data in QuickBooks is essential to the vitality of a company.

What can small business owners do in QuickBooks to manage these security risks?

Attendees to this webinar will learn about the following topics:
- Introduce a security architectural approach to QuickBooks data protection.
- Learn about the default data integrity protections built into QuickBooks.
- Practice stronger authentication into QuickBooks.
- Practice role-based access on QuickBooks accounting.
- Perform security monitoring and fraud detection using a rarely known native tool within QuickBooks.

Presentation Time: 50 minutes plus 10 minutes on Q&A.

Subject:
Accounting
Applied Science
Business and Communication
Career and Technical Education
Computer Science
Education
Educational Technology
Finance
Technology
Material Type:
Activity/Lab
Lesson Plan
Syllabus
Teaching/Learning Strategy
Unit of Study
Author:
Henry S. Teng
Date Added:
04/04/2024
DEMAND Chain Management
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CC BY
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Pressure within the system, exploitation of gaps within organizations and exploitation of some Supply Chain Management system particularly those that use a tendering process are facing serious challenges. The current labour intensive, complex procedures and big volume documents are not helping the situation. Something needs to be done, pronto.
We are proposing a generic high tech, low touch, just in time, dynamic Demand Chain Management system on the shop floor.

Subject:
Business and Communication
Career and Technical Education
Education
General Law
Law
Social Science
Material Type:
Case Study
Full Course
Lecture
Date Added:
09/04/2016
DISRUPTIVE TECHNOLOGIES WITH APPLICATIONS IN AIRLINE & MARINE AND DEFENSE INDUSTRIES
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Short Description:
Disruptive Technologies With Applications in Airline, Marine, Defense Industries is our fifth textbook in a series covering the world of Unmanned Vehicle Systems Applications & Operations On Air, Sea, and Land. The authors have expanded their purview beyond UAS / CUAS / UUV systems that we have written extensively about in our previous four textbooks. Our new title shows our concern for the emergence of Disruptive Technologies and how they apply to the Airline, Marine and Defense industries. Emerging technologies are technologies whose development, practical applications, or both are still largely unrealized, such that they are figuratively emerging into prominence from a background of nonexistence or obscurity. A Disruptive technology is one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry.That is what our book is about. The authors think we have found technology trends that will replace the status quo or disrupt the conventional technology paradigms.The authors have collaborated to write some explosive chapters in Book 5:Advances in Automation & Human Machine Interface; Social Media as a Battleground in Information Warfare (IW); Robust cyber-security alterative / replacement for the popular Blockchain Algorithm and a clean solution for Ransomware; Advanced sensor technologies that are used by UUVs for munitions characterization, assessment, and classification and counter hostile use of UUVs against U.S. capital assets in the South China Seas. Challenged the status quo and debunked the climate change fraud with verifiable facts; Explodes our minds with nightmare technologies that if they come to fruition may do more harm than good; Propulsion and Fuels: Disruptive Technologies for Submersible Craft Including UUVs; Challenge the ammunition industry by grassroots use of recycled metals; Changing landscape of UAS regulations and drone privacy; and finally, Detailing Bioterrorism Risks, Biodefense, Biological Threat Agents, and the need for advanced sensors to detect these attacks.

Long Description:
Disruptive Technologies With Applications in Airline, Marine, Defense Industries is the authors fifth textbook in a series covering the world of Unmanned Vehicle Systems & Operations On Air, Sea, Land; Counter Unmanned Aircraft Systems Technologies and Operations; Unmanned Aircraft Systems in the Cyber Domain: Protecting USA’s Advanced Air Assets, 2nd edition; and Unmanned Aircraft Systems (UAS) in the Cyber Domain Protecting USA’s Advanced Air Assets, 1st edition; have seen considerable global recognition in the field. (Nichols R. K., et al., 2020) (Nichols R. , et al., 2020) (Nichols R. , et al., 2019) (Nichols R. K., 2018)

The authors have expanded their purview beyond UAS / CUAS / UUV systems which they have written extensively about in our previous four textbooks. Our new title shows our concern for the emergence of Disruptive Technologies and how they apply to the Airline, Marine and Defense industries.

There is a difference between emerging technology trends and disruptive ones. Emerging technologies are technologies whose development, practical applications, or both are still largely unrealized, such that they are figuratively emerging into prominence from a background of nonexistence or obscurity. Some sources say that emerging technologies are taking over the world by a storm and if misused, it could turn out to be our worst enemy.

Disruptive technology is one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry. (Rouse, 2021)

That is what our book is about. The authors think they have found technology trends that will replace the status quo or disrupt the conventional technology paradigms.

The authors have written some explosive chapters in their Book 5. Dr. Hans Mumm has written about the Advances in Automation & Human Machine Interface. Wayne Lonstein, JD has given the reader a solid look at Social Media as a Battleground in Information Warfare (IW). CEO Bart Shields has delivered a viable, less risky, more robust cyber-security alterative / replacement for the popular Blockchain Algorithm and a clean solution for Ransomware. Professor Randall K. Nichols has written about the Advanced Sensor Technologies that are used by UUVs for munitions characterization, assessment, and classification. He reports on their counter hostile use of UUVs against U.S. capital assets in the South China Seas. In a second chapter, Professor Nichols has challenged the status quo and debunked the climate change fraud with verifiable facts. In his third chapter, he explodes our minds with Nightmare Technologies that if they come to fruition may do more harm than good.

Dr. Mark Jackson has written authoritatively about Propulsion and Fuels: Disruptive Technologies for Submersible Craft Including UUVs. CEO Randall Mai has penned a chapter to Challenge the Ammunition Industry by Grassroots use of Recycled Metals. Captain John Paul Hood writes about the changing landscape of UAS regulations and drone privacy laws. 2021 will prove to be most challenging for owners and manufacturers of UAS. CEO & Dr. Suzanne Sincavage and Professor Candice Carter have teamed up to scare the pants off of us – especially during the COVID-19 pandemic – by detailing Bioterrorism Risks, Biodefense, Threat Agents and the need for advanced sensors to detect these attacks. Their chapter is truly a wake-up call.

Word Count: 93837

ISBN: 978-1-944548-34-6

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Applied Science
Business and Communication
Chemistry
Physical Science
Material Type:
Textbook
Provider:
New Prairie Press
Date Added:
01/26/2024
DIST "Digital Storytelling for Spreading and Promoting Entrepreneurship"
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Here you can find a Guide, addressed to teachers on the use of storytelling and of the videos produced for training purposes, within the project DIST.
An E-course addressed to trainers on how to enhance the sense of initiative and entrepreneurship in their students,
2 E-courses, one addressed to aspirant entrepreneurs and one addressed to entrepreneurs, to enhance their sense of initiative and entrepreneurship.
Some Videos featuring young and valuable European managers telling their professional history.
Other information about the DIST project here www.distproject.eu

Subject:
Business and Communication
Career and Technical Education
Education
Material Type:
Full Course
Lesson Plan
Student Guide
Teaching/Learning Strategy
Author:
AOA
ASEV
Cdi Manager
DIST
FCI
Partners
Pratika
ULO
Date Added:
07/09/2018
D-Lab: Disseminating Innovations for the Common Good
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In the trilogy of D-Lab courses, D-Lab: Dissemination focuses on disseminating innovations among underserved communities, especially in developing countries. Students acquire skills related to building partnerships and piloting, financing, implementing, and scaling-up a selected innovation for the common good. The course is structured around MIT and outside competitions. Teams develop an idea, project or (social) business plan that is “ready to roll” by term’s end. Course includes an on-line forum discussion board, student-led case studies and a final proposal or business plan for realizing your dream innovation.

Subject:
Business and Communication
Economics
Social Science
Sociology
Material Type:
Full Course
Provider Set:
MIT OpenCourseWare
Author:
Murcott, Susan
Date Added:
02/01/2007
Dam the Wilderness: Building "Green Hydropower" on Big Creek
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Student must synthesize the data that go into the construction and operation of a large hydroelectric dam. Students must strive to develop a design that minimizes or mitigates the impacts of the dam on the existing watershed. Students divide the analysis and frequently present to each other their findings. These findings are then synthesized into independent reports produced by each student.
Designed for a geomorphology course
Uses online and/or real-time data
Uses geomorphology to solve problems in other fields
Addresses student misconceptions

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Subject:
Applied Science
Biology
Business and Communication
Environmental Science
Hydrology
Life Science
Management
Physical Science
Political Science
Social Science
Material Type:
Lesson Plan
Provider:
Science Education Resource Center (SERC) at Carleton College
Provider Set:
Teach the Earth
Author:
Ben Crosby
Date Added:
08/28/2019
Data Analysis: Visualization and Dashboard Design
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Struggling with data at work? Wasting valuable time working in multiple spreadsheets to gain an overview of your business? Find it hard to gain sharp insights from piles of data on your desktop?

If you are looking to enhance your efficiency in the office and improve your performance by making sense of data faster and smarter, then this advanced data analysis course is for you.

If you have already sharpened your spreadsheet skills in Data Analysis: Take It to the MAX(), this course will help you dig deeper. You will learn advanced techniques for robust data analysis in a business environment. This course covers the main tasks required from data analysts today, including importing, summarizing, interpreting, analyzing and visualizing data. It aims to equip you with the tools that will enable you to be an independent data analyst. Most techniques will be taught in Excel with add-ons and free tools available online. We encourage you to use your own data in this course but if not available, the course team can provide.

These course materials are part of an online course of TU Delft. Do you want to experience an active exchange of information between academic staff and students? Then join the community of online learners and enroll in this MOOC. This course is part of the Data Analysis XSeries.

Subject:
Applied Science
Business and Communication
Engineering
Material Type:
Full Course
Provider:
Delft University of Technology
Provider Set:
TU Delft OpenCourseWare
Author:
Dr. Felienne Hermans
Date Added:
08/01/2018
Data Analytics and Decision Making
Unrestricted Use
CC BY
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0.0 stars

Short Description:
Data analytics is a rapidly evolving field. In today's labour market, knowing how to acquire, process, and interpret large amounts of data to make optimal decisions is crucial for many professionals, especially those in business and engineering. This open textbook, "a new online course" if you will, focuses on three key concept areas: data acquisition, data processing, and decision-making models. In this course, students will be able to develop advanced knowledge and skills to acquire related data for operations of business or projects; apply quantitative literacy skills such as statistics and machine learning; and use predictive or prescriptive modeling to make timely, actionable, and meaningful decisions.

Long Description:
Data analytics is a rapidly evolving field. In today’s labour market, knowing how to acquire, process, and interpret large amounts of data to make optimal decisions is crucial for many professionals, especially those in business and engineering. This open textbook, “a new online course” if you will, focuses on three key concept areas: data acquisition, data processing, and decision-making models. In this course, students will be able to develop advanced knowledge and skills to acquire related data for operations of business or projects; apply quantitative literacy skills such as statistics and machine learning; and use predictive or prescriptive modeling to make timely, actionable, and meaningful decisions.

Word Count: 2038

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Applied Science
Business and Communication
Computer Science
Engineering
Information Science
Management
Mathematics
Statistics and Probability
Material Type:
Textbook
Provider:
University of Windsor
Date Added:
02/28/2022
Data Analytics for Public Policy and Management
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Beta Version

Word Count: 92165

ISBN: 979-8-88895-422-5

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Applied Science
Business and Communication
Computer Science
Information Science
Material Type:
Textbook
Date Added:
12/27/2022
Data-Driven Learning Personas
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CC BY-ND
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Learn how instructional designers use data to inform the creation of a Learning Persona. Learning Personas help determine the needs of the training and help ...

Subject:
Business and Communication
Career and Technical Education
Communication
Education
Mathematics
Measurement and Data
Material Type:
Lesson
Author:
LAPU
Date Added:
03/02/2023
The Data Journalism Handbook
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CC BY-SA
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When you combine the sheer scale and range of digital information now available with a journalist’s "nose for news" and her ability to tell a compelling story, a new world of possibility opens up. With The Data Journalism Handbook, you’ll explore the potential, limits, and applied uses of this new and fascinating field.

This valuable handbook has attracted scores of contributors since the European Journalism Centre and the Open Knowledge Foundation launched the project at MozFest 2011. Through a collection of tips and techniques from leading journalists, professors, software developers, and data analysts, you’ll learn how data can be either the source of data journalism or a tool with which the story is told—or both.

Subject:
Business and Communication
Journalism
Material Type:
Textbook
Provider:
University of Bath
Author:
Jonathan Gray
Liliana Bounegru
Lucy Chambers
Date Added:
07/02/2019
Data Mining
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Data that has relevance for managerial decisions is accumulating at an incredible rate due to a host of technological advances. Electronic data capture has become inexpensive and ubiquitous as a by-product of innovations such as the internet, e-commerce, electronic banking, point-of-sale devices, bar-code readers, and intelligent machines. Such data is often stored in data warehouses and data marts specifically intended for management decision support. Data mining is a rapidly growing field that is concerned with developing techniques to assist managers to make intelligent use of these repositories. A number of successful applications have been reported in areas such as credit rating, fraud detection, database marketing, customer relationship management, and stock market investments. The field of data mining has evolved from the disciplines of statistics and artificial intelligence.
This course will examine methods that have emerged from both fields and proven to be of value in recognizing patterns and making predictions from an applications perspective. We will survey applications and provide an opportunity for hands-on experimentation with algorithms for data mining using easy-to-use software and cases.

Subject:
Applied Science
Business and Communication
Computer Science
Engineering
Management
Material Type:
Full Course
Provider Set:
MIT OpenCourseWare
Author:
Patel, Nitin
Date Added:
02/01/2003