Updating search results...

Search Resources

299 Results

View
Selected filters:
  • Marketing
Traditional Media Planning
Unrestricted Use
CC BY
Rating
0.0 stars

This OER provides an overview of traditional media platforms for advertising. This module details the benefits of print and broadcast media as well as their unique attributes to connect advertisers with their desired markets. As traditional media adapts alongside digital, it is important to understand the elements of these mediums that make them stand out. This module includes an application exercise that involves applying the information learned to a hypothetical client seeking advice for where to place advertisements. Navigate through the readings in the module and complete the exercise to evaluate your understanding of the material and practice creativity and strategic thinking. 

Subject:
Communication
Journalism
Marketing
Public Relations
Material Type:
Activity/Lab
Lesson
Module
Reading
Author:
Angel Rolle
Date Added:
10/27/2023
Using PRIZM Look-up to Identify Consumer Markets
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This activity demonstrates geo-demographic consumer segment lifestyle consumption patterns. The information available on the site is relevant to segmentation and targeting strategies used by marketers.

Subject:
Business and Communication
Economics
Marketing
Social Science
Material Type:
Activity/Lab
Provider:
Science Education Resource Center (SERC) at Carleton College
Provider Set:
Starting Point (SERC)
Author:
Michelle Kunz
Date Added:
08/28/2012
Where Would Shoppers Go?
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Two formulas and a scenario for students to apply two retail gravitation models used to predict where shoppers will choose to shop.

Subject:
Business and Communication
Marketing
Psychology
Social Science
Material Type:
Activity/Lab
Provider:
Science Education Resource Center (SERC) at Carleton College
Provider Set:
Starting Point (SERC)
Author:
Michelle Kunz
Date Added:
08/28/2012
WordPress Elementor Tutorial
Unrestricted Use
Public Domain
Rating
0.0 stars

 This tutorial is designed for beginners eager to create their first website using WordPress and Elementor. It simplifies the process of web design, allowing you to easily understand and use the powerful features of WordPress coupled with Elementor's user-friendly drag-and-drop interface. From setting up WordPress to designing your first pages with Elementor, this guide provides step-by-step instructions to help you quickly develop the skills needed to build and launch your own website. Dive into this tutorial and embark on your web design journey with confidence.

Subject:
Computer Science
Computing and Information
Marketing
Technology
Material Type:
Activity/Lab
Student Guide
Author:
Olena Holub
Date Added:
01/24/2024
The difference between “Branded House” Strategy and “House of Brands” Strategy
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

The difference between “Branded House” Strategy and “House of Brands” Strategy.The content is revised from this source https://www.oercommons.org/courseware/lesson/91216/overviewContributing authors: Lumen Learning. License: CC BY: Attribution

Subject:
Marketing
Material Type:
Lecture Notes
Author:
Mikayla Tran
Date Added:
05/16/2023
eMarketing: Marketing in a Digital World (EBIZ 2010)
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

NSCC Edition

Short Description:
This open textbook is an adapted version of eMarketing: The Essential Guide to Marketing in a Digital World - 6th Edition. It has been modified to match the outcomes for business courses at NSCC.

Long Description:
This open textbook is an adapted version of eMarketing: The Essential Guide to Marketing in a Digital World – 6th Edition. It has been modified to match the outcomes for business courses at NSCC.

Word Count: 38246

ISBN: 978-1-990641-13-8

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Management
Marketing
Material Type:
Textbook
Date Added:
01/26/2024
eMarketing: The Essential Guide to Marketing in a Digital World
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
LibreTexts
Author:
Rob Stokes
Date Added:
11/08/2018
eMarketing: The Essential Guide to Online Marketing
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

eMarketing: The Essential Guide to Online Marketing by Rob Stokes, a marketing guru and CEO of Quirk eMarketing, Sarah Blake, and his team of QuirkStars, consolidates 11 years of real marketing experience doing online marketing at Quirk into a full length textbook that draws on both academic theory and practical experience. It is intended for third and fourth year marketing students, this textbook covers all of the important aspects of online marketing, including chapters on each of the following areas:* Search Engine Marketing* Affiliate Marketing* Web Analytics and Conversion Optimisation* Web Development* Online Copywriting* Online Advertising* WebPR* Online Reputation Management* Pay Per Click Advertising* Viral Marketing* Social Media Marketing* Search Engine Optimisation* eMarketing Strategy* Market Research* Mobile Marketing* Crowdsourcing* Customer Relationship ManagementIt also features a glossary and index as well as summaries, learning objectives and discussion points for each chapter. This eMarketing textbook offers students information that is highly applicable with examples to which they can easily relate. It is a must-have guide for each and every undergraduate and post-graduate marketing student as well as anyone working in the digital or traditional marketing sphere.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
The Saylor Foundation
Author:
Rob Stokes and The Minds at Quirk
Date Added:
01/01/2010
free resources for teachers
Conditional Remix & Share Permitted
CC BY-SA
Rating
0.0 stars

Free online resources and games for primary school students and teacher led instruction.

Subject:
Arts and Humanities
Business and Communication
Career and Technical Education
Communication
Graphic Arts
Graphic Design
Marketing
Visual Arts
Material Type:
Activity/Lab
Diagram/Illustration
Game
Interactive
Date Added:
09/25/2018
globalization - for 11 students for  o.c subject.
Only Sharing Permitted
CC BY-ND
Rating
0.0 stars

Content analysisObjective with specificationTopicGlobalization New terms  Interdependence, dissemination,negotiated dramaticreductions in barriers to commerce,NAFTA, EU, Multinational corporations,widening disparity in incomes,Content What is globalizationfeatures of globalizationSome special features of globalization in present   History of globalization  Cause of globalization       1.  Improved of globalization       2. Improve of transportation       3. Free trade agreement       4. Global banking       5. The growth of MNCS  Effects of globalization1.increased standard of living2. Access of new market3.Decreased employment and less unsecured job4.widening disparity in incomes5.the effects of globalization on business         activity 1.      REMEMBERINGPupils remember the concept of globalization.                    Specification·         Pupil recalls the terms  Interdependence,·          Pupil dissemination, negotiated dramatic.·         pupil defines reductions in barriers to commerce.·         Pupil lists NAFTA, EU, Multinational corporations.·         Pupil memorizes widening disparity in incomes.2.      UNDERSTANDING       Pupil develops an understanding the concept of globalization. Specification·         Pupil explains the concept of globalization.·         Pupil illustrates the features of globalization.·         Pupil describes the history of globalization.·         Pupil interprets the causes of globalization.·         Pupil generalizes the effects of globalization.3.      APPLYING Pupil applies the remembering an understanding for new and unfamiliar situation.Specification·         pupil discover the concept of globalization.·         Pupil explains the causes and effects of globalization.·         Pupil illustrates the effects of globalization. 

Subject:
Business and Communication
Marketing
Material Type:
Lesson Plan
Author:
Tabassum shaikh Saadique
Date Added:
09/29/2016
The growing role of AI and ML in Data Security
Unrestricted Use
CC BY
Rating
0.0 stars

 The organizations that depend largely on collecting data from various sources or are highly digitized must adopt data security. It is better to fight the risks at the initial stage than to regret the loss of data and face the consequences. If the information can not be kept safe from various attacks then the preference of the organization will decrease eventually. Even if personal information cannot be trusted in the hands of the organization then there will be dissatisfaction among customers. If an organization is unable to keep its customers satisfied then its value can hit rock bottom. Hence, by using Artificial Intelligence and Machine Learning the data security should be made better. These technologies will also help in decreasing the extra effort that has to be put by an organization and its employees.  

Subject:
Computer Science
Information Science
Marketing
Material Type:
Reading
Student Guide
Author:
Amelia Emma
Date Added:
01/09/2020
Презентація
Conditional Remix & Share Permitted
CC BY-NC
Rating
0.0 stars

Представлений матеріал адресований  для здобувачів вищої освіти ступеня "бакалавр", які вивчають курс "Реклама", "Теорія і практика реклами". Презентація має на меті ознайомити здобувачів бакалаврського ступеня з видами та засобами реклами.

Subject:
Education
Marketing
Material Type:
Lecture Notes
Author:
Olha Vochanska
Date Added:
02/16/2021
صناعة الإسفنج
Unrestricted Use
CC BY
Rating
0.0 stars

يهدف هذا الموقع تعريف الاسفنج وانواعة ومميزاته واستخداماته والمواد الاولية ومرحلة الانتاج والالات والصوت والصوت ما يخص الاسفنج.

Subject:
Electronic Technology
Manufacturing
Marketing
Material Type:
Case Study
Reading
Simulation
Author:
H Techanlogy
Date Added:
06/28/2022
صناعة الإسفنج
Unrestricted Use
CC BY
Rating
0.0 stars

يهدف هذا الموقع تعريف الاسفنج وانواعة ومميزاته واستخداماته والمواد الاولية ومرحلة الانتاج والالات والصوت والصوت ما يخص الاسفنج.

Subject:
Electronic Technology
Manufacturing
Marketing
Material Type:
Reading
Textbook
Author:
H Techanlogy
Date Added:
06/29/2022
صناعة الإسفنج
Unrestricted Use
CC BY
Rating
0.0 stars

يهدف الموقع لعرض تعريف الاسفنج وانواعة ومميزاته واستخداماته والمواد الاولية ومرحلة الانتاج والمعدات والالات والمنتجات وكل ما يخص الاسفنج .

Subject:
Manufacturing
Marketing
Material Type:
Case Study
Reading
Author:
H Techanlogy
Date Added:
06/29/2022
صناعة الاقمشة
Conditional Remix & Share Permitted
CC BY-SA
Rating
0.0 stars

يهدف الموقع للتعرف على صناعه الاقمشه وانواعها واوصافها

Subject:
Marketing
Material Type:
Reading
Author:
ندى عبدالله دماج دماج
Date Added:
06/18/2022
全球数字营销电子书
Unrestricted Use
CC BY
Rating
0.0 stars

数字市场 营销提供了一个在全球范围内寻找客户的绝佳机会,而无需 在另一个国家进行实体营销。这本书可能会帮助企业发现出口的机会,并从全球化中获益。在数字 营销的基础上,全球销售不仅适用于大型企业,也适用于小型初创企业和中 型企业。 数字市场营销既适用于服务的全球推广,也适用于商品的全球推广。 对两种类型的业务都进行了讨论。全球商业领域的快速发展也特别进行了讨论:信息技术、教育技术、 在线媒体、专业商业服务。另一个新问题是社交媒体在世界各地的作用越来越大,这对全球商业 关系非常有帮助。这本书为您提供了实用的工具,这将帮助您:选择最适合的国外目标市场;制定全球销售和市场营销策略;计算新的国际项目的盈亏平衡点和投资回报率;在众多的数字营销工具中进行选择,制定自己的数字营销策略;进行出口市场营销调研; 发展您的国际网站。

Subject:
Marketing
Material Type:
Textbook
Author:
Vasily Kashkin
Date Added:
09/23/2022