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SMT 111 - Social Media Communication and Human Relationships

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This course will assist students in developing effective and successful social media marketing campaigns. Students will examine how the choice of social network and social media tools affects the distribution of the message and the audience that is reached. Students will have the opportunity to formulate a social media marketing plan with an appropriate target market using relevant social media channels. Course Outcomes: 1. Recognize social networks and their properties. 2. Explain why people participate in different types of social networks or social media. 3. Describe the history and development of various social networks. 4. Understand how personal account setting anonymous accounts, false identities, and multiple identities affect the community formation.

Material Type: Full Course

Author: Linn Benton Virtual College

PBM 110 - Communication in Practical Business Management

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In this course students will develop oral and written communication skills that will allow a business professional to communicate effectively with customers, clients, and employees. Students will develop and deliver effective presentations using presentation software, learn negotiating skills, and practice extemporaneous speaking. Students will craft effective emails, product descriptions, resumes, and other business-related writing and oral communication skills. Students will practice skills needed to effectively apply and interview for jobs. Course Outcomes: 1. Communicate effectively in customer service situations and with vendors. 2. Concisely and professionally document agreements. 3. Deliver effective presentations that utilize charts or visual aids in presentation software. 4. Write effective text aimed at customers using a variety of formats (e.g. emails, blog posts, social media, and printed promotional material). 5. Write effective job application materials and employ effective oral communication in an interview.

Material Type: Full Course

Author: Linn Benton Virtual College

Proximity Marketing

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Imagine delivering targeted advertising content to consumers' mobile devices based on their location. Imagine knowing where consumers’ spend the most time on your property. Imagine being able to identify consumers’ within a given location and make purchase suggestions based on their order history. This reading examines current trends in marketing technology focusing on wearables and personal devices, beacons, and proximity marketing in the modern society.

Material Type: Reading

Author: Joseph Cilli

Core Concepts of Marketing

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Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

Material Type: Full Course, Textbook

Author: John Burnett

eMarketing: The Essential Guide to Online Marketing

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eMarketing: The Essential Guide to Online Marketing by Rob Stokes, a marketing guru and CEO of Quirk eMarketing, Sarah Blake, and his team of QuirkStars, consolidates 11 years of real marketing experience doing online marketing at Quirk into a full length textbook that draws on both academic theory and practical experience. It is intended for third and fourth year marketing students, this textbook covers all of the important aspects of online marketing, including chapters on each of the following areas:* Search Engine Marketing* Affiliate Marketing* Web Analytics and Conversion Optimisation* Web Development* Online Copywriting* Online Advertising* WebPR* Online Reputation Management* Pay Per Click Advertising* Viral Marketing* Social Media Marketing* Search Engine Optimisation* eMarketing Strategy* Market Research* Mobile Marketing* Crowdsourcing* Customer Relationship ManagementIt also features a glossary and index as well as summaries, learning objectives and discussion points for each chapter. This eMarketing textbook offers students information that is highly applicable with examples to which they can easily relate. It is a must-have guide for each and every undergraduate and post-graduate marketing student as well as anyone working in the digital or traditional marketing sphere.

Material Type: Textbook

Author: Rob Stokes and The Minds at Quirk

Digital Age Skills: Direct Marketing

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This resource was created by Arielle Levine in collaboration with Kristen Evans as part of the 2019-20 ESU-NDE Digital Age Pedagogy Project. Educators worked with coaches to create Lesson Plans promoting both content area and digital age skills. This Lesson Plan is designed for students in grades 9-12 taking a Business course.   Students will create their three pieces of Direct Marketing (think e-mails or ads you receive in the mail) and then present them. Each of the ads needs to be marketed towards a distinctly different target market.

Material Type: Lesson Plan

Author: Kristen Evans

Marketing Strategy

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This brief presentation will provide an introduction to marketing strategy - specifically, growth strategies for business. This presentation will introduce and provide an explanation of Ansoff's matrix and market growth strategies. 

Material Type: Module

Author: Duane Brooks

Marketing Mix

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The four Ps classification for developing an effective marketing strategy was first introduced in 1960 by marketing professor and author E. Jerome McCarthy. Depending on the industry and the target of the marketing plan, marketing managers may take various approaches to each of the four Ps. Each element can be examined independently, but in practice, they often are often dependent on one another.

Material Type: Reading

Author: K B

Social Media Marketing 101

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This lesson prepares learners for posting marketing ad to Facebook, Instagram, and Twitter. The lesson explores the benefits of marketing on social media and how to cater to different customers based on the platform's features and functionality.

Material Type: Interactive, Lesson, Unit of Study

Author: Colin Bennett

John Wood Community College: SLF 110 Computer Applications for the Small Business - SkillsCommons Repository

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This course prepares students who are unfamiliar with computer applications to use the Internet for research and communication. Microsoft Office® programs will be used to prepare business letters, newsletters and spreadsheets. Focus will be on formatting and content. Please note that all course materials and content are provided in the IMS Common Cartridge (IMSCC) format. The content can be accessed by opening the IMSCC file using your organization's Learning Management System application (these include Blackboard, D2L, Canvas etc.). Additional information about accessing Common Cartridge files can be found on the IMS Global Web site: http://www.imsglobal.org/cc. Future plans for the Skills Commons Web site include a feature that will allow users to view and download course content that is provided in the IMSCC format. Please refer to the "Enabling Others to Reuse Your Materials” page for more information: http://support.taaccct.org/enabling-reuse/. Each IGEN Consortium college has established an Industry Advisory Group as part ...

Material Type: Full Course

Author: Claudette Roper

Welcome to Excel 2016

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This course is designed for Microsoft end-users at London Health Sciences Centre and St. Joseph's Health Care, London, Ontario.As the hospitals are now upgrading from Office 2010 to Office 2016, some changes to the software are evident.  This module is intended to refresh and renew Excel knowledge to advance skills for staff who use the software in their positions.This beginner's module is available as part of a series of modules that may be undertaken by hospital staff as the new software is rolled out.  Similar modules are available for other Office apps, such as Word, PowerPoint, and OneNote.  A more advanced Excel module is also available for those who may be more skilled at using this product.At the end of this learning module learners will be able to recognize standard features of Microsoft Excel, create a simple data base and recall simple math functions using the app.

Material Type: Module

Author: Rosemarie Pestill

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