Peralta Equity Rubric Distance Education

(View Complete Item Description)

The Peralta CC District developed an Equity Rubric instrument designed to help online instructors make the learning experience more equitable for all students. The rubric’s criteria is roughly aligned with the CVC-OEI Course Design Rubric. It includes strategies to increase students’ access to technology and different types of support (both academic and non-academic); and make explicit the instructor’s commitment to inclusion by addressing some design principles through an equity lens.

Material Type: Assessment

Author: Peralta Community College Office of Distance Education

Advertising Management

(View Complete Item Description)

Description:                 Advertising Management is a planned managerial process designed to oversee and control the various advertising activities – Here we are going to see an introduction, scope, feature and appeals of advertising, in brief.Learning outcome:           After learning this content, learner can understand the concepts of feature elements, colour scheme, appeal applied in an advertisement

Material Type: Lecture Notes, Module, Reading, Unit of Study

Author: Dr. Vanitha V

Foundations in Digital Marketing

(View Complete Item Description)

Building Meaningful Customer Relationships and Engaged Audiences Short Description: Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. Long Description: Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as: visual storytelling, design principles and frameworks, search engine optimization and marketing, website and landing page optimization, content marketing, content creation tools and technologies, paid advertising, social media marketing, mobile marketing, email marketing, attribution, conversion rate optimization, data and marketing analytics, and the future of digital marketing. The book also features chapter learning objectives, videos, summaries, interactive learning activities, and discussion points, as well as, recommended industry certifications and online resources to augment the textbook. Word Count: 62262 Included H5P activities: 18 ISBN: 978-1-77420-217-3 (Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Material Type: Textbook