This seminar focuses on the media and their intended audiences. Being able …
This seminar focuses on the media and their intended audiences. Being able to identify persuasive techniques is essential, but knowing whom those techniques are aimed at is especially important for consumers. Maybe the audience is you, your parents, or a particular group, such as athletes or the elderly. In this seminar, you will practice identifying the targeted audience in various commercials and campaigns, so you are better prepared to make smart consumer decisions. StandardsCC.1.2.9-10.DDetermine an author’s particular point of view and analyze how rhetoric advances the point of view.CC.1.2.9-10.HDelineate and evaluate the argument and specific claims in a text, assessing the validity of reasoning and relevance of evidence.CC.1.2.9-10.FAnalyze how words and phrases shape meaning and tone in texts.
The media has one job: to sell you something. That something could …
The media has one job: to sell you something. That something could be a product, such as a new cell phone, or it could be something less tangible, like a belief or a value. Depending on the TV shows you watch, the internet sites you visit, or the highways you drive on, the media will try different ways to convince you to buy or buy into something. Knowing the techniques the media uses will help you to think for yourself and make thoughtful decisions about the products and ideas being “sold” to you. In this seminar, you will strive to accurately identify the ways in which the media persuades you. You might not grasp the persuasion at first, but as you complete the tasks in this seminar and, especially, analyze the perspectives of those trying to sell you ideas or products, you will become better at identifying the persuasive tactics of the media and, in turn, be able to make sensible decisions accordingly.StandardsCC.1.2.9-10.DDetermine an author’s particular point of view and analyze how rhetoric advances the point of view.CC.1.2.9-10.HDelineate and evaluate the argument and specific claims in a text, assessing the validity of reasoning and relevance of evidence.CC.1.2.9-10.FAnalyze how words and phrases shape meaning and tone in texts.
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