Short Description: This open textbook was designed for students studying business or …
Short Description: This open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology. The book invites readers to examine the internal forces that shape consumer decision making, such as perceptions, motivations, personality, and attitudes as well as the external ones, such as social and situational influences, culture, and subcultures. This text centres the lived experiences of today’s consumers, specifically, undergraduate students. The author has also made efforts to decentre whiteness and dominant culture perspectives wherever possible to ensure a broader and more accurate representation of diverse consumers. This OER contains content created by students from Kwantlen Polytechnic University and is best used alongside the Ancillary Resource Guide that contains several essays, case studies, assignments, and project outlines, and an accompanying multiple choice test bank.
Word Count: 106723
ISBN: 978-1-77420-116-9
(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)
Short Description: A collection of ancillary resources created to accompany the Introduction …
Short Description: A collection of ancillary resources created to accompany the Introduction to Consumer Behaviour open textbook. It includes essays, case studies, assignment and project ideas, and a test bank (which will be available September 2021).
Word Count: 21527
(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)
This textbook introduces readers to the idea of cooperation and mutualism. Cooperatives …
This textbook introduces readers to the idea of cooperation and mutualism. Cooperatives and mutuals are participatory organizations in which members participate in control and governance, receive economic benefits through patronage refunds or net income, and become owners through equity. These mutual-benefit organizations exist alongside non-profit organizations and investor-benefit organizations through the global economy.
Introduction to Energy and Earth Sciences is an introduction to microeconomic fundamentals …
Introduction to Energy and Earth Sciences is an introduction to microeconomic fundamentals with a focus on the applications of economics to energy and environmental markets. We will introduce the economic method of analysis to the environmental and resource questions facing society. We will learn about the market forces, supply and demand and how they are formed from two concepts of law of Diminishing Returns and Diminishing Marginal Utility. We extend our knowledge by exploring factors such as market dynamics and market equilibrium, government intervention and market power. At the end we will apply these concepts to real life examples and address Climate Change and Carbon Policy, Resource Scarcity and Energy Security, and Changes in the Electricity Business.
This course studies basic concepts of financial and managerial reporting. The viewpoint …
This course studies basic concepts of financial and managerial reporting. The viewpoint is that of readers of financial and managerial reports rather than the accountants who prepare them.
This course studies basic concepts of financial and managerial reporting. The viewpoint …
This course studies basic concepts of financial and managerial reporting. The viewpoint is that of readers of financial and managerial reports rather than the accountants who prepare them.
Word Count: 132250 (Note: This resource's metadata has been created automatically by …
Word Count: 132250
(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)
This course covers the fundamental principles, practices and tools of Lean Six …
This course covers the fundamental principles, practices and tools of Lean Six Sigma methods that underlay modern organizational productivity approaches applied in aerospace, automotive, health care, and other sectors. It includes lectures, active learning exercises, a plant tour, talks by industry practitioners, and videos. One third of the course is devoted to a physical simulation of an aircraft manufacturing enterprise or a clinic to illustrate the power of Lean Six Sigma methods. The course is offered during the Independent Activities Period (IAP), which is a special 4-week term at MIT that runs from the first week of January until the end of the month.
Short Description: This OER is an introduction to logistics with a focus …
Short Description: This OER is an introduction to logistics with a focus on moving and storing products in supply chains. This resource includes interactive components, activities, and links to external resources that will inspire learners to deepen their understanding of logistics in supply chains.
Word Count: 29502
(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)
2nd EDITION Short Description: Designed to teach students the foundational principles of …
2nd EDITION
Short Description: Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing. See also Introduction to Marketing II 2e (MKTG 2005) . Supplementary teaching resources available.
Word Count: 120900
ISBN: 978-1-990641-17-6
(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)
2nd EDITION Short Description: Part II of NSCC's Introduction to Marketing. Part …
2nd EDITION
Short Description: Part II of NSCC's Introduction to Marketing. Part 1: Introduction to Marketing I 2e (MKTG 1010). Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing. Send an email to request access. Supplementary Teaching Resources Available.
Long Description: This NSCC open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.
Word Count: 159000
ISBN: 978-1-990641-19-0
(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)
There is a newer edition of this book. Short Description: Newer 2021 …
There is a newer edition of this book.
Short Description: Newer 2021 Edition. Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing. Supplementary Teaching Resources Available. Send an email to request access.
Long Description: This NSCC open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.
Word Count: 148428
ISBN: 978-1-990641-11-4
(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)
There is a newer revised 2021 edition Short Description: Newer Edition Available …
There is a newer revised 2021 edition
Short Description: Newer Edition Available Download FREE digital formats or read online. Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing. See also NSCC Introduction to Marketing II. Supplementary teaching resources available.
Word Count: 121718
ISBN: 978-1-990641-07-7
(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)
Short Description: Designed to teach students the foundational principles of marketing in …
Short Description: Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.
Long Description: This University of Arkansas open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.
Word Count: 269609
(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)
This half-term course introduces students to problems and analysis related to the …
This half-term course introduces students to problems and analysis related to the design, planning, control, and improvement of manufacturing and service operations. Class sessions involve explaining concepts, working examples, and discussing cases. A wide range of topics are covered, including: process analysis, quality management, supply chain design, procurement, and product development. Toward the end of the course, students work in teams to manage a virtual factory in a web-based simulation exercise.
This unit aims at introducing you to Social Contract, as an organization …
This unit aims at introducing you to Social Contract, as an organization and its guiding principles. The aim is to give an adequate overview of the vision, mission, approach, and process of Social Contract. The learning outcomes for this unit are:At the end of this unit, Associates will be able to understand the ecosystem in which Social Contract operates in as well as their place/where they fit in, in the ecosystem.Associates will be able to understand the history and the “why” of Social Contract.Associates will be able to understand the residency trajectory before them and the expectations for their work.Associates will understand the attitudes that will be helpful in their work.
Introduction to systems thinking and system dynamics modeling applied to strategy, organizational …
Introduction to systems thinking and system dynamics modeling applied to strategy, organizational change, and policy design. Students use simulation models, management flight simulators, and case studies to develop conceptual and modeling skills for the design and management of high-performance organizations in a dynamic world.
Introduction to systems thinking and system dynamics modeling applied to strategy, organizational …
Introduction to systems thinking and system dynamics modeling applied to strategy, organizational change, and policy design. Students use simulation models, management flight simulators, and case studies to develop conceptual and modeling skills for the design and management of high-performance organizations in a dynamic world.
This course explores perspectives in the policy process - agenda setting, problem …
This course explores perspectives in the policy process - agenda setting, problem definition, framing the terms of debate, formulation and analysis of options, implementation and evaluation of policy outcomes using frameworks including economics and markets, law, and business and management. Methods include cost/benefit analysis, probabilistic risk assessment, and system dynamics. Exercises include developing skills to work on the interface between technology and societal issues; simulation exercises; case studies; and group projects that illustrate issues involving multiple stakeholders with different value structures, high levels of uncertainty, multiple levels of complexity; and value trade-offs that are characteristic of engineering systems. Emphasis on negotiation, team building and group dynamics, and management of multiple actors and leadership.
Ce cours constitue une initiation à la gestion de la production. Il …
Ce cours constitue une initiation à la gestion de la production. Il traite certaines notions de base en gestion de la production. Il met en exergue la place de la fonction de production dans l’entreprise.
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